In order to distinguish yourself amongst your competitors, your business must provide useful information, establish credibility, and highly engage your audience all packed up into one piece of content. So how can your business check off all of these boxes when generating content, while ensuring that they will produce the most effective results to ultimately attract and retain consumers?
One way of delivering valuable information within your content strategy is the use of educational content. Educational content comes in a range of various different forms, such as “How To” guides, tutorials, and product reviews. By creating content like this, it provides your existing customers resources and education regarding your product or services, while enabling potential customers the ability to learn from your educational content as well.There is truly no way to go wrong with content that is informational, and provides a special type of value within its nature by providing solutions that people are looking for regarding your niche.
Although the worth is clear in investing time into creating educational content, most businesses still do not make use of it within their marketing and social media strategies. However, there are a multitude of benefits and potential opportunities that your business could miss out on, all by not taking advantage of incorporating educational content.
1. Anyone can utilize Educational Content
One aspect of this type of content is that it can be equally as valuable to any consumer within your target audience. Whether they are a current consumer, a prospective buyer, or maybe a person who had never known about your business previously, they can all benefit from content that holds value to anyone who engages with it. Educational content provides information that anyone within your audience can utilize, especially if they are looking for a solution to the specific problem your business addresses in the content.
2. Creating Reciprocity with the Consumer
By providing information to your audience, you are essentially giving them something that they find valuable. Through continually giving to the consumer, they will in turn reciprocate this action for your business in some form, whether it be following you on social media or even investing in your products or services. All forms of content, even if they are not educational in nature, should be both high quality and valuable in nature. But, by taking the time as a business to offer your expertise towards a specific problem, a relationship is built between your business and its consumers. Posting educational content makes your consumers aware that they can always turn to your business for answers, whether that be through resourceful content or your products and services.
3. Builds your Business’ Credibility
When an existing or potential customer sees your educational content, it leaves an impression on them. They view you as an expert within your niche, thus bringing an incredible amount of credibility to your business, and further distinguishes your business amongst your competitors. Educational content lets your consumers know that your business understands what problems they have, and consequently directs them to the solutions that they need relating to your business. Furthermore, you are also educating your audience more on your niche, in turn making them more informed and impacting them in their buying decision process, all in your business’ favor. At the end of the day, your business should be seeking to differentiate itself from other similar businesses within your niche, and educational content is a simple yet effective way of doing this.
4. Educational Content is Evergreen
Amongst all of the other benefits of educational content, it is also evergreen. This term means that the content is always relevant and useful to your consumers, no matter what the current trends are on social media or within your specific industry. The beauty of evergreen content is that your business can spend a great amount of time perfecting it, without having to worry about its ability to drive traffic or sales ever diminishing. Although there may be rare exceptions where some of the information in a piece of educational content goes out of date, this is an easy fix where the post can be updated, and ultimately recycled on a continual basis. To check out more on evergreen content, take a look at our previous blog post on it here.
Besides providing resources to your customers, educational content is a great way of establishing brand authority through credibility, reciprocity, and useful content that can stand the test of time with producing engagement. Distinguish your company from the rest of your competitors by giving your business this extra element of depth in your strategy, as you try to produce the best response for your target audience. It is never too late for you to implement it into your marketing, and would miss out on a great amount of effective content if you did not take advantage of it.
To learn more about the benefits of educational content within your own marketing strategy and how Social Rotation makes creating informationally valuable content easier than even, click here to schedule a personalized one-on-one demo with our team.