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How Educational Content Builds Credibility, Boosts Reciprocity, And Sets Your Consumer Engagement Apart From The Rest 

In order to distinguish yourself amongst your competitors, your business must provide useful information, establish credibility, and highly engage your audience all packed up into one piece of content. So how can your business check off all of these boxes when generating content, while ensuring that they will produce the most effective results to ultimately attract and retain consumers? 

One way of delivering valuable information within your content strategy is the use of educational content. Educational content comes in a range of various different forms, such as “How To” guides, tutorials, and product reviews. By creating content like this, it provides your existing customers resources and education regarding your product or services, while enabling potential customers the ability to learn from your educational content as well.There is truly no way to go wrong with content that is informational, and provides a special type of value within its nature by providing solutions that people are looking for regarding your niche.

Although the worth is clear in investing time into creating educational content, most businesses still do not make use of it within their marketing and social media strategies. However, there are a multitude of benefits and potential opportunities that your business could miss out on, all by not taking advantage of incorporating educational content. 

Here are 4 Benefits To Incorporating Educational Content that will Elevate your Business’ Marketing Strategy to be More Effective With your Audience: 

1. Anyone can utilize Educational Content

One aspect of this type of content is that it can be equally as valuable to any consumer within your target audience. Whether they are a current consumer, a prospective buyer, or maybe a person who had never known about your business previously, they can all benefit from content that holds value to anyone who engages with it. Educational content provides information that anyone within your audience can utilize, especially if they are looking for a solution to the specific problem your business addresses in the content. 

2. Creating Reciprocity with the Consumer

By providing information to your audience, you are essentially giving them something that they find valuable. Through continually giving to the consumer, they will in turn reciprocate this action for your business in some form, whether it be following you on social media or even investing in your products or services. All forms of content, even if they are not educational in nature, should be both high quality and valuable in nature. But, by taking the time as a business to offer your expertise towards a specific problem, a relationship is built between your business and its consumers. Posting educational content makes your consumers aware that they can always turn to your business for answers, whether that be through resourceful content or your products and services.    

3. Builds your Business’ Credibility  

When an existing or potential customer sees your educational content, it leaves an impression on them. They view you as an expert within your niche, thus bringing an incredible amount of credibility to your business, and further distinguishes your business amongst your competitors. Educational content lets your consumers know that your business understands what problems they have, and consequently directs them to the solutions that they need relating to your business. Furthermore, you are also educating your audience more on your niche, in turn making them more informed and impacting them in their buying decision process, all in your business’ favor. At the end of the day, your business should be seeking to differentiate itself from other similar businesses within your niche, and educational content is a simple yet effective way of doing this.

4. Educational Content is Evergreen

Amongst all of the other benefits of educational content, it is also evergreen. This term means that the content is always relevant and useful to your consumers, no matter what the current trends are on social media or within your specific industry. The beauty of evergreen content is that your business can spend a great amount of time perfecting it, without having to worry about its ability to drive traffic or sales ever diminishing. Although there may be rare exceptions where some of the information in a piece of educational content goes out of date, this is an easy fix where the post can be updated, and ultimately recycled on a continual basis. To check out more on evergreen content, take a look at our previous blog post on it here. 

Besides providing resources to your customers, educational content is a great way of establishing brand authority through credibility, reciprocity, and useful content that can stand the test of time with producing engagement. Distinguish your company from the rest of your competitors by giving your business this extra element of depth in your strategy, as you try to produce the best response for your target audience. It is never too late for you to implement it into your marketing, and would miss out on a great amount of effective content if you did not take advantage of it.

To learn more about the benefits of educational content within your own marketing strategy and how Social Rotation makes creating informationally valuable content easier than even, click here to schedule a personalized one-on-one demo with our team.

What Is It, What Are Its Benefits, Tips on Generating It, and How Can It Be Leveraged in Driving Optimal Traffic Versus the Competition 

Recently, you may have heard buzzwords such as “evergreen content.” But what does this term actually mean, and is it any worthwhile looking into for your own business’ marketing?

What is Evergreen Content? 

Just like the evergreen tree, where its leaves are always green, evergreen content is a type of post that is always relevant and has no time frame. Rather than only staying relevant in accordance with a specific trend, its purpose is to be more sustainable and a piece of content that will always be interesting to your target audience. Evergreen content is highly valuable because it never loses traffic, as its topic is not time sensitive to any trend that could lose its relevance over time. 

This type of post can be greatly leveraged in your content marketing strategy, especially as a way to continually build guaranteed traffic to your page. Evergreen posts aim to provide content for searches that people will always look up and be interested in, so their relevance will never fade away with time. By utilizing keywords and strengthening the posts’ SEO, the better the content will consistently drive traffic overtime, as people continue to use these searches and discover your content easily. Additionally, the great thing about evergreen content is that you can put a lot of effort and time into them, ensuring they are quality posts without feeling like they are a waste of time after a specific industry or social media trend ends. Because of the specific topics that are considered evergreen, the beauty in this content is truly in the fact that it has no expiration date, and is a sustainable post for your business regardless of current trends.

Examples of Evergreen Content

To get your creative juices flowing, and give a better understanding of how evergreen content could look for your business, here are a few examples of ideas for posts that are considered evergreen: 

Each piece of evergreen content that your business generates will continually build upon the layers of traffic that come to your page. It is important to note that quality is still key in evergreen content, especially because it will be continually looked at and engaged with the most. The content must ultimately provide value to your target audience and relate to your specific niche, just like any other content your business creates. Additionally, despite being evergreen, it is crucial to still monitor their metrics. The point of evergreen content is to draw in long-term traffic, so if it ceases to do well at some point, the piece is no longer evergreen. Watching how your content does allows you to adapt your strategy, and always build upon your approach for future content that will in turn be the most successful. Overall, writing in this format does not guarantee that your content is evergreen, nor that it will be immediately a hit compared to your non-evergreen content, but these starter ideas are a good foundation to start generating content that is sustainable and the most efficient. 

Examples of Content that are Not Evergreen 

In contrast, here are a few content examples that are not considered evergreen content: 

A good rule of thumb when determining whether content is evergreen or not is to think about whether its topic will drop in interest or engagement over time. If there is a possibility its relevance could eventually go away, then that piece is not evergreen. Also, not every piece of content your business creates needs to be evergreen; producing trending content is an essential to any successful marketing strategy, and should not be suddenly ignored. But, in terms of creating some efficient pieces that will always drive traffic, some if your business’ greatest creative efforts should be put into evergreen content. 

Tips for Writing Evergreen Content 

1. Avoid Technical Language 

Stick with simple rhetoric that is easy for any consumer to understand, otherwise they may get confused or ultimately uninterested. Essentially, you want to write for beginners, so you cover all types of consumers in your audience with each piece of content, and do not miss any potential traffic simply because of your language. 

2. Narrow Your Topic 

The more general your content’s topic is, the more competition you will have for your content for driving your audience to your business versus someone else’s. With more general content ideas, your business runs the risk of losing readers this way as well because if you do, it may not be as valuable or interesting content to them. Additionally, how narrow your topic changes the keywords that you use, which could help or hurt the content’s SEO and consequently affects its success in driving content overtime. 

3. Optimize for SEO 

As stated previously, perfecting the SEO through keywords can be a crucial piece in increasing the effectiveness and overall longevity of your evergreen post. The better their SEO, the greater impact the content can make for as long as possible, to continue building upon those layers of traffic you are driving to your business with the evergreen content. 

4.  Repurpose Content 

Repurposing content is another great marketing strategy that can be utilized hand in hand with evergreen content that you generate. The recycling of older content can be a great way to make use of content that you have already created, whether it has done well or not so well in the past. Since the content is evergreen, the post is always relevant and can be posted more than once overtime, in order to continue doing its job as evergreen. Furthermore, based on how they did in the past, your business can always adapt it with an improved strategy, and repost again to perform better than it did the first time. To read more about the benefits of recycling content, visit our blog post on it here.

Social Rotation and Evergreen Content 

Did you know that within the Social Rotation, there is both existing evergreen content both already done-for-you, and easily accessible to create? 

With the Social Rotation platform, you can incorporate the use of evergreen content in a multitude of ways, all within a few simple steps. Here are just some of the ways Social Rotation gives your business the opportunity to indulge in the benefits of evergreen content: 

To learn more about the benefits of evergreen content within your own marketing strategy and how Social Rotation makes creating sustainable content easier than even, click here to schedule a personalized one-on-one demo with our team.

The Power of Social Media For All Types of Businesses And The Opportunities Those Who Ignore Digital Marketing Miss Out On 

Over the years, social media has not only evolved into a huge platform of communication, but also a place to market to consumers. With now over 4 billion total users worldwide, the range of potential to be successful on social media is endless- no matter your niche, type of target audience, or your business’ overall goals on social media, there are always opportunities for your brand in some way to market to consumers out there who are active on these social media platforms. Through a thought out strategy on social media alone, your business can boost its discoverability, brand awareness and authority, drive more traffic, and ultimately generate more sales.

Although most businesses understand the power of social media, most do not tap into their potential because they believe their social media has to start from somewhere or that their business is too small to see any sort of results. But, in reality, this reason that drives brands away from social media is actually the complete opposite of the truth. From large to small local businesses, any business can benefit from being active on social media, even if their pages start from the ground. Ignoring social media as a business results in turned away followers, interested consumers, and ultimately lost revenue. 

So apart from the fact that your business is marketable on social media, what are the actual benefits your brand can see by putting in your time and effort into building your social media presence? 

Here Are 3 Outcomes That Any Business With An Active Presence Will See On Social Media: 

1. Increased Brand Awareness, Authority, and Discoverability 

By not being on social media, users who are actively looking for brands like yours, or even your business specifically, will never be able to find you because your account does not exist. By utilizing digital platforms such as social media, you allow these consumers to connect with your business through the method that they prefer the most. By being present on social media alone, your business is giving itself the opportunity to open itself up to a wider audience, and be discovered by consumers who would have never found you otherwise. 

Additionally, being active on social media allows your business to enter the space as a credible and reliable brand. By creating valuable posts and eventually building up the content that you have on your page, you will in turn build trust as a brand with your followers and in turn have authority on social media as a brand in your niche within the digital space. Active presence on social media gives your business a chance to build an audience, authority, and your brand’s personality in a way you would never be able to market and profit off of offline. 

2. Generate Leads and Drive Website Traffic 

Although leads and website traffic can be found in many different places, missing out on any type of leads are also missed potential sales. Whether you are looking into running ad campaigns on social media, or your business just wants to be active on social media by posting different forms of content, there are many different strategies that can be implemented to drive interest to your brand, and ultimately to your website. By staying present on social media, consumers can easily take interest in your brand and your products, all by giving your business a follow. 

Although not all followers will convert into immediate sales, creating a loyal consumer base that is invested in your brand’s products will still produce positive effects for your overall engagement, exposure on social media, and the amount of revenue that your business generates. As your engagement and following continues to grow on social media, so will the response to your content, and the organic traffic you are driving to your website to convert into actual sales. 

3. Building Direct Relationships With Your Consumers 

Social media is not only unique in the way that you can directly market your business, but also communicate with your consumers. On your digital platforms, you are opening up a line of communication between your business and its followers, where they can talk to your business in the easiest way possible. Not only is this form of communication in the mode that they like the best, but it furthermore allows consumers to give reviews, ask questions, raise concerns, and build a relationship with your brand. 

The more responsive your business is to your followers on social media, the more users will see that your brand is easily accessible, cares about its customers, and is a business worth investing in now and in the future. Interactions such as these on social media also boost your engagement and build your authority and overall awareness in the digital space as a valuable and credible business to follow on the platform. This direct line of communication builds a relationship that not only allows users to get to know your brand, but also for your business to get to know its consumers, and continually build upon a social media strategy that will produce success.  

Overall, social media is a valuable tool that any business can take advantage of in their marketing strategy. With all of its opportunities, no matter your brand or audience, any business who decides to not be active in this digital space will miss out on a lot of their prospective audience and success on the platform. Even if the visible results take time, or none of your content goes “viral”, there are still foreseeable benefits to social media that businesses cannot find by putting time into any other type of marketing strategy. 

Want to tap into these benefits of social media, but simply do not have the time in your schedule to invest into your business’ digital success?

We have the perfect solution for you! Social Rotation allows you to schedule out a year’s worth of content, all within less than 15 minutes. Within the dashboard, you can pick from a multitude of different done-for-you content packs, ranging from niche-specific to general content such as National Holidays. Even if your business does not have the time to generate valuable content and keep up with an active digital presence, Social Rotation allows you to still see the benefits of social media marketing and building your brand on social media, with all of the work completely done-for-you.

To learn more about the benefits of social media marketing for your small business, or how to leverage Social Rotation within your strategy to save your business time without sacrificing results, click here to schedule a personalized one-on-one demo with our team.

15 Twitter Statistics That Matter To Your Business’ Social Media Success

With digital spaces such as social media becoming one of the main ways of communication, especially over the past few years, Twitter has become the hub of news outlets and sourcing news. Since its original launch back in 2006, it has grown alongside its colleagues like Facebook and Instagram, and has become one of the top social media platforms in the world that users turn to for networking, entertainment, and of course news. 

But, despite being a huge channel for communication, Twitter is seemingly much less utilized by businesses in their social media marketing and building relationships with their consumers, comparatively speaking. Although you can always find larger chain businesses on the platform such as Amazon or Burger King, it is much more rare to find your smaller, local businesses on the app.

For most businesses, lack of time is usually the main factor as to why they are not present on Twitter, and instead stick to using only one social media channel. On the other hand, there are other businesses who could use Twitter, but ultimately do not see any return or benefits in being active on the platform. However, the idea that Twitter is only a news source, and not for business to consumer use, is actually a huge misconception. Just like other social media apps, Twitter is comparable in the success it can produce for businesses in their engagement, discoverability, and the undeniable potential in its users’ response to ad campaigns. 

So now you may be wondering, how can businesses like yours use Twitter to its greatest advantage in your strategy, and is it worth your time and investment to include this social channel into the list of places that you market your business in?  

We have Compiled 15 of the Most Essential Twitter Statistics, Ranging from User Behavior to Ad Campaigns, that Illustrate Its Comparative Value to Other Social Media Channels in your Business’ Marketing Strategy: 
Twitter Is Growing:
Limitless Potential In Being Discoverable: 
Ad Campaigns on Twitter Produce Astounding Results: 

Although the landscape of social media is always changing, and these statistics will most likely change over time, it is essential that your business understands the advantages of each network you are on or maybe not on yet, and how you can adapt your strategy based on current metrics. With most local businesses not even thinking about adding Twitter into their marketing and social media strategy, there is a huge window of opportunity for your business to target your audience and lead them all to your business’ page, without any competition. From the opportunity of greater discoverability due to users’ inherent behavior on the app, to undeniable results on Ad Campaigns that are worth far beyond their monetary price, Twitter provides both a network and endless opportunities for your business to be successful in your marketing endeavors.

To learn more about how to effectively market and run ad-campaigns on Twitter that will produce results and improve your discoverability, engagement, and overall success on social media for your business, click here to schedule a personalized one-on-one demo with our team.

How Articles and Blog Posts Can Formulate Into Simple Yet Successful Social Media Content For Your Business 

Posting similar content can very quickly get boring for consumers to read, and it makes them want to continue to scroll past your business’ posts. However, experimenting with new types of content on your page could lead to a compromise in the value that the posts hold overall, to both your business and your audience.

So what is the solution to providing valuable content that is still engaging, while not wasting loads of your business’ time on creating social media content? 

Posting Articles as Content and How It Could Be Important to your Marketing Strategy 

Although most businesses do not leverage articles in their social media strategy, articles can actually be a useful solution to channeling your target audience’s attention while still providing them valuable content. Article posting involves the use of information, usually from a web article that is related to your niche, that you are posting to your audience. In a way, you are providing useful information about your niche they can learn more about, by having them check out an existing blog post or article. Your business can use articles as social media content that are written by you, or even by another trusted source within your niche. Although this may seem unusual, providing unique modes of content such as articles can bring very powerful results to your social media pages. 

With so many different competitors in your niche on social media, even in your local area, it can feel daunting or near impossible to provide the best content and build loyalty through credibility to your customers. But by providing content such as articles, you will never have to worry about wasting time or potential in the results you see on social media again. 

Here Are 5 Reasons Why Adding Articles to your Rotation of Content Could Produce Results On Social Media That Other Business Will Never Be Able To Compete With: 

1. Ease of Posting

The use of article posting has proven to be a very strong way of building credibility amongst your audience, whether they are new to you or have been following you for some time. Furthermore, article posting is so powerful because you do not have to do any of the work, other than finding a reliable article that is specific to your niche. This is not a way of saying it is okay to plagiarize other people’s work, as you must still credit the article’s original source, but simply reposting it as a form of content for your audience to see. When it aligns within your niche and is reliable, it provides great value to your brand, as you are the one putting it in front of people’s eyes. 

2. Brand Authority

Along with the ease of article posting, it also helps build out your various social media platforms by providing content that is different from what may be normal to your audience. You can firmly assert yourself and build your brand’s authority into a niche by using this method, as you are providing reliable and specific information. By posting fresh and informative content, you will not only engage your existing audience, but you will also bring in the attention of other similar like-minded people, who may eventually turn into customers of yours. 

3. Boost Engagement

 Article posting is a great way to boost your engagement with your audience, and may even help you gain more followers by switching up your normal posting habits. Your followers get accustomed to your daily posts over time, and instead of reading the posts, which they may have done at the beginning, they scroll past them like any other post. By posting different articles relating to your business’ industry, however, creates a new and fresh type of post that contrasts your regular scheduled posts and will attract the eyes of your audience. 

4. Provide Fresh and New Information

As everyone in your niche is trying to compete, they are all finding the latest and greatest ways of selling your product or performing your service. One great way to leverage posting articles is by finding new information that a competitor has put out and post an article on that topic to your platform. This ensures that you are not left behind in your industry. You could even get ahead of other businesses in your niche by posting valuable information that your target audience has not yet been exposed to before by someone different on social media. Furthermore, news methods become the standard in your niche. If you are not up to date, you may lose credibility amongst your audience and customers. 

5. Building a Strong Social Media Profile

As you begin to post more and more to your social media platforms, your audience is going to get used to your regular posts. Posting articles as social media content  is a great way to freshen up and diversify your profile. This strategy in turn will lead to a greater retention rate from your audience, and will even provide higher conversion rates for your business. Instead of just attracting more eyes, your content will be more effective as well, by increasing the conversion rates and engaging new potential customers. 

Article posting is one of the greatest methods of interacting with your audience. Ultimately, it simplifies posting by enabling you to find reliable articles specific to your niche, instead of you having to write your own. Also, it is a great way to increase your brand’s credibility amongst your customers and within your niche. Although many businesses do not utilize articles as a part of their social media content, it could be a huge advantage against competitors in your niche by adding it to your own strategy. With its many benefits, this way on engaging your audience should not be overlooked.

Want to make creating content even easier? 

Social Rotation makes this already simplified your method of generating and posting valuable content, even outsourced articles. All you have to do is find the article that you want to post, copy the link, and schedule out the post, generated by the link given, that is completely done-for-you. 

To learn more about how to utilize articles or blog posts as content for your business' social media page, or how Social Rotation could completely take the work of posting completely off of your hands, click here to schedule a personalized one-on-one demo with our team.

5 Proven Hashtag Marketing Strategies To Expand The Reach Of Your Business’ Social Media Content  

In this day and age, everyone knows what a hashtag is on social media. Present across all social media platforms, hashtags can be used recreationally by anyone in their posts as a way to sum up their content in a clever way. 

When utilized intentionally by businesses, hashtags are an avenue to market your brand, increase your discoverability or overall reach of your content, and improve your engagement rates by targeting specific audiences that will take the most interest in your brand.  

But how many people actually use this built in tool to its full marketing potential, as another way to increase their business’ exposure in the social media space? 

What is a Hashtag?

Hashtags are a type of data that allows social media to identify and group content together on the platform. With the hash symbol (#) followed by a key phrase, hashtags tag content with a specific label, and in turn enters the post into a group of similar posts and conversations. 

Although the hashtag’s purpose is simple, there are many ways it can be used as a marketing tool for businesses active on social media. Since hashtags are searchable on any social media platform, they can provide a lot of context outside of your caption that allows your content to be more discoverable by users, based on the label your business puts on it. Hashtags can range from being very general or basic (ie.  #travel or #smallbusiness), to extremely narrowed in to one particular topic, such as your business’ location, industry, or even related to a specific day, holiday or event (ie. #worldemojiday).   

With these special labels you mark your post with, your business could see increased engagement through more likes, comments, shares, and follows. By simply placing your content into a category from hashtags, you are allowing your business to be more searchable, discoverable, and in turn more successful in its overall strategy on the platform. 

With hashtags being a proven marketing tool to expand organic reach and awareness, how does your business actually implement them into your marketing strategy, and know which ones to use that will effectively yield the best results? 

Here are 5 Proven Strategies that Guide your Success in Hashtag Marketing

1. Keep It Simple

Your business is probably no stranger to this phrase in the rest of its social media marketing strategy. Similar to any other mode of content, overcomplicating the use of hashtags could produce the opposite effect on your social media engagement and reach. 

Hashtags that you pair with your content should be clear and concise, but also be popular on the platform you are using it on. Additionally, use hashtags that are easy to spell and understand, so that your audience can read or even potentially use them as well. Although taking chances on more complex or less popular hashtags could potentially give you desirable results, it is more efficient for your business to simply utilize hashtags that are already out there and have demonstrated their success.

2. Observe Your Competitors 

If your competitors or other business in your specific industry are using hashtags and implementing hashtag marketing on their social media, do some research on them. By analyzing what works versus does not work, your business can gain a lot of information on how your target audience responds to hashtags, and in turn apply what you gathered into your own marketing. From specific keywords to how many they use, there is a lot of essential knowledge you can pick up by observing other businesses, rather than having to go through trial and error with your own strategy.   

3. Discover Trending Hashtags 

With anything related to social media, there are always trends that are popular and can be followed for increased engagement. Similarly, using hashtags that are currently trending can increase your visibility, and add value to your content in a way that gets your audience to stop scrolling. Furthermore, participating or acknowledging trends through a hashtag signals to consumers that you are an active brand on social media, and in turn invites them to continue coming back to your page, building a relationship with your brand, or even investing in your business by purchasing your products or services. 

It is important that you do research on social media for general trends, ones that relate to your industry, and the ones that your target audience are paying the most attention to. Utilizing trends is essential in producing the best results in your strategy, especially when it comes to hashtag marketing.  

4. Search For Hashtags That Relate To Your Brand 

There are a countless amount of hashtags that exist on each social media platform. Since you want to gain the most exposure possible through categorizing your posts with hashtags, your business must search for ones that will put your posts in front of the correct audience. Hashtags specific to your business could be related to you being a local business, your location, niche, or a product/service that you offer. By simply typing in keywords into the search bar on these social media platforms, you can find currently trending hashtags related to your business that you can utilize for your own posts. 

Another strategy you can utilize in hashtag marketing is creating a branded hashtag. A branded hashtag, such as #shareacoke from Coca-Cola, is one that is specifically related to your business’ slogan or mantra. These types of hashtags can be uniquely successful because although you are essentially creating a new label or category, which would not necessarily improve your engagement rates, they can be used as a way to allow consumers to get involved with your business. By having a branded hashtag, your audience can directly interact with your business hands-on, and post their own content with your business’ tag on it. Apart from the beneficial results a branded hashtag can produce, you can also source User-Generated Content for your page through your hashtag as well. 

5. Analyze, Analyze, Analyze!

Just like with your competitors' posts, analyze your own metrics based on the hashtags that you used in the captions. By figuring out what got more engagement versus not, your business can understand its own specific audience and their behaviors, which can help guide you in the future to produce the most success based on the hashtags that you used. Analyzing the results of a hashtag can be as simple as viewing insights, and viewing how many users found your post through a hashtag that you used. The more information you can gather about your audience and how they respond to your posts, the better.  

It is also important to be aware and understand how each platform specifically responds to the use of hashtags. If your business begins to overuse them, you could produce a significantly detrimental effect to your overall reach and engagement. While some platforms respond well to a lot of hashtags at once such as Instagram, other social media apps such as Facebook do well with only 1-2. To gain more insight about hashtag analytics relating to each specific social media platform, review this article here.

Ultimately, hashtags are a powerful tool on social media that can be leveraged for brand marketing and increased exposure on different platforms. With all of its benefits ranging from increased exposure to building brand awareness, it is essential to take advantage of hashtag marketing in your social media strategy. Within Social Rotation, your business has the ability to schedule out what hashtags you are going to use along with your posts, through automation of your first comment. Utilize these 5 tips to not only guide your hashtag marketing, but furthermore put you ahead of other businesses on social media within your niche who are not implementing hashtags into their strategy. 

To learn more about hashtag marketing and how to enhance your social media marketing strategy through automation, click here to schedule a personalized one-on-one demo with our team.

When Your Business Should Be Posting Content For The Best Results 

Did you know that 72% of people have been active on some form of social media, which is a 5% increase just in the past 5 years alone? 

Social media has become one of the best ways to connect with, discover, and drive consumers to convert into recurring sales. There is no other type of digital platform available today that markets your business more successfully to consumers than through social media apps. With consumers already present in these spaces, the nature of social media actively sets them up to be ready and eager to receive your business’ content. As a brand, there is no easier way to meet your audiences directly where they are than social media. 

As with any space, it is important to meet and interact with your target audience at the times that they are most active. The closer your business posts content around peak times on social media, the better the algorithm will receive it or more likely people will immediately see your post when it goes live, leading to greater discoverability, boosted engagement, and a better opportunity to create a direct line of communication with your consumers. Although you will not catch all of your audience at the same time when you post, it is essential to keep your posting time in mind to ensure that your work is put to good use. 

But when are the best times for your business to post on social media? 

As with the landscape of social media, the best times to post also seemingly changes as time goes on, and the apps further progress. Based on Sprout Social’s research, we have gathered the current best times for your business to post content on your social media:

Best Times To Post Overall On Social Media 

Due to each social media app being different from one another, they also vary in their user patterns and behaviors. Although they all have their own benefits and unique uses relating to your business’ marketing strategy, expanding where you post content onto multiple platforms can reach separate goals that your business may have for social media. 

According to most recent data, here are the best days and times that have been found to be most successful across multiple platforms. 

Keep in mind that this statistic factors in all of the social platforms. The more specific your business gets on the times it you post on each social media app, the more engagement you can expect to see with your content. So, although this statistic is general, it can be very useful in finding a quick easy time to post content on your page. 

Best Times To Post on Facebook

Compared to data of previous years, these findings for the best times to post are significantly variant on Facebook’s engagement. Instead of mid-mornings, Facebook has now shifted to early mornings being the best time to post content. This statistic serves as an important reminder of how quickly yet drastically platforms and their behaviors can change, requiring your business to constantly be seeking updated research on the platforms you are active on, to guarantee the most visibility and success. 

Best Times To Post on Instagram 

Instagram has had a lot of changes within the past few years, especially relating to their different features such as Reels. Similar to Facebook, these changes to the platform have also led to some change in the best times to post content. Mid-day posts during the week see the most engagement, followed by evening times and early in weekends. 

Additionally, with all of its newest features, Instagram has become one of the most business-friendly social media apps today. From shopping directly in the app to the personalized discovery feed, this app gives businesses a lot of opportunity to showcase your brand and its products or services to your consumers. Instagram is one of the best digital platforms to increase your discoverability and build relationships with your consumer-base. Especially if Instagram is a key app that your niche audience is active on, taking the opportunity to engage consumers through content, posted at the best times, can be extremely leverageable in the success of your social media strategy. 

Best Times To Post on Twitter

Peak times for Twitter also changed quite a bit compared to last year. In 2022, the best times to post are more dense in the mid-day and mornings throughout the typical work week. As Twitter is one of the top social media apps for sharing news updates, it is understandable how engagement is highest when most users are beginning to get up and check social media, to see what is going on in the world or further developments in current news stories they are following. 

Furthermore, as seen with many of the top businesses, users also utilize Twitter as a form of customer support, or a way to communicate with brands. From submitting pictures to asking questions, consumers really like to use Twitter in this way, and greatly appreciate when they are responded to in a prompt manner. It is important to note that social media apps can have multiple purposes relating to your business, and keeping up with the best times to post can help strategize how to approach each of your goals on these platforms. 

Best Times To Post on Linked-In

For the most professional social media platform, it is no surprise that Linked-In sees the most engagement during the work week, and within typical business hours. These engagement hours are mostly consistent with previous years, except that the best time to post no longer extends past the window of the typical work day hours. As expected, Linked-In has the least engagement from users throughout the weekend compared to any other social media platforms. 

Similar to the other apps, it is important that your business strategizes how it uses each social media according to the nature of the platform. Linked-In is very professional and business-oriented, so this should be considered when posting content and the type of users you are aiming to interact with on your business’ page. 

Ultimately, just as with the content that your business posts, the more intentional you are about when you post on social media, the better engagement and opportunity you will see in result. Social media has become one of the top ways to communicate with others digitally; as a business, it is important to take advantage of this space, and develop relationships with consumers in a way that brands have never been able to before in the past. Although there are many other ways to also boost engagement, such as the type of content you post on each platform, each part of your strategy is like a piece of a puzzle that equally plays a part in the success of your digital marketing. Leveraging the best times to post is an effective and easy way to drive consumers to your business and boost its social success. 

Does your business have a hard time tracking the best times to post for each social media app, or even simply do not have the time to keep up with posting for each platform? With Social Rotation’s tools and software, you can easily schedule out all of your content to be uploaded to all of the socials that you are active on. Whether you are sending out a post to all of your platforms, or posting content on one specific page, the Social Rotation dashboard makes your scheduling process completely customizable to your business and its needs. With Social Rotation, your business will never have to worry about keeping track of the best times to post for each app or missing a key engagement window again. 

To learn more about the best times to social media, and how Social Rotation can simplify your posting process through scheduling and automation, click here to schedule a personalized one-on-one demo with our team.

5 Ways To Enhance Your Caption Writing Skills and Simplify Your Creative Process To Produce Attractive Content

It is no secret that generating high quality content for your consumers is important in gaining a successful response on social media. But with all of that time spent on perfecting your posts, how much time do you spend on creating a caption? 

Just as much as your post itself, social media captions have the ability to drive interactions to your business’ page. Captions can help catch the attention of your target audience, boost engagement on the post, and potentially even help reach consumers that have never been exposed to your business before. 

However, creating the perfect caption for each social media post can be a daunting task. From finding the best wording to concisely getting your message across, making captions for your business’ post is not always as simple or easy as it seems.   

To avoid ever getting stuck again on writing a prompting and thought-provoking social caption, we are sharing our 5 tips on how to create captions that will bring your social media posts the most success. 

Here Are 5 Tips On How To Write Smart Social Media Captions: 

1. Write With Intention

This tip is one of the biggest keys in writing anything for your business, but especially social media captions. When thinking about where to start, what to write, or even how to write it, refer back to what your intention is for the post. 

Ultimately, what are you trying to gain from posting this content? Is it to start a conversation, connect with consumers, have your followers take a specific action, or something to show off your brand’s personality? Depending on what your goal is for the post will determine the type of language you use for the caption, and even make it much easier to write. Going back to the fundamentals of your content will help build ideas on how to write the caption. 

2.  Promote Conversation For Engagement 

If your post itself is more simple and does not have anything enticing yet for the audience, utilize the caption to do so. The caption in social media posts is a great way to ask questions to grab your audience’s attention, boost engagement, and have conversations amongst your followers. 

Although captions like these can be no more than a few short lines, asking open ended questions can provoke interaction, and have your consumers take action on your post. With the average person spending no more than 3-4 seconds on each post they see, asking intriguing questions related to your business in your captions can keep users on your post for longer, which can prompt them to take more interest in your brand, or even remember your business down the road. 

3. Include A Call To Action 

A call to action is another idea for what to put in a caption that is not only engaging, but also invites your consumer to take some sort of action on your business’ social media. At the end of a post’s caption, a call to action can be as simple as like, comment, and give us a follow. Call to actions come in many different forms, depending on your business, so be sure to use one that speaks to your specific audience and is clear on what you want them to act on. 

Keep in mind that not every social media caption needs a call to action. The more you invite your audience to act on something, the less intrinsic value they see in it when you do have a call to action. Overuse of a call to action could cost your business consumer’s attention and engagement, or even a loss of following your business at all. 

4. Make Use of Power Words 

When reading anything, especially from businesses we follow or like, there are always a few words that stand out to us that will make you either read a little further or keep scrolling. Power words are words that stand out, that make your audience take notice of your post, and even potentially drive their decision process about your brand. 

Words such as “tutorial”, “now”, and “don’t miss” are powerful words that provoke an emotion in the audience, and compel them to pay attention. Implementing these types of words into your social media captions can produce more engagement on your posts, and motivate your audience to act on your business. 

To see more about power words and how they could be utilized in your social captions, click here.

5. Tell A Story 

If there is a post you are really struggling with to create a caption, write a story! 

In the caption, share an anecdote or story that relates to the post you are sharing. Telling a story as a caption can truly showcase your brand’s personality to your audience, and build trust by being personable and sharing something that they can relate to. 

Although these captions may get longer than your typical ones, sharing stories on your social media can help build relationships with your consumers, and engage them on your page in a unique way. Telling a story can not only boost engagement, but also build brand authority, credibility, and trust between your business and its consumers. 

Overall, from the post itself to the caption, trying to perfect it all for your business’ social media can be a stressful task. With these 5 tips, you can not only make the process easier, but also set your business apart from competitors who may not be doing the same thing. 

And when all else fails, remember to go back to the basics. The point of your social media is to engage with your target audience, and be actively sociable on the digital spaces they are in. Promote conversation, and you will see great results in increasing the effectiveness of your posts and marketing strategy. 

Ready to see the benefits of successful social media captions but don’t have the time to write them? Through Social Rotation, all of your niche-specific content is completely done-for-you, down to the captions. Never worry about writing through a creative block or time crunch again by utilizing Social Rotation’s unique and effective software.

To learn more about how to write successful captions that can boost your engagement on social media, or how Social Rotation already has your social media content done-for-you, click here to schedule a personalized one-on-one demo with our team.

17 Statistics Your Business Must Know About The App In 2022

When talking about Linked-In as an app, most people are led to believe that its only purpose is to foster networking and professional connections between businesses and employees. But this is actually far from the truth. Linked-In has become one of the best social media apps to find valuable content and connect not only consumers to businesses, but also B2B. 

Although many businesses are on Linked-In to connect with potential employees, most of them actively miss the posting content and special organic reach aspect of the platform. Just like other social media apps like Facebook and Instagram, Linked-In is yet another digital space to expand your business’ reach and launch successful campaigns. 

But with a platform like Linked-In, where do you start with your business to implement it into your social media marketing strategy, and are the results even worth the work?

We have compiled 17 of the most essential statistics regarding Linked-In, and the unique ways it can boost your business’ digital  marketing strategy: 

Linked-In Is Comparable To Other Social Media Platforms 

Although this number is much smaller than other social media apps such as Facebook, Linked-In is still an active platform with opportunities for businesses to grow their discoverability and consumer base. 

Many companies utilize Linked-In to connect with current and potential employees. Whether your business exists on the platform or not already, this platform provides access to many different types of connections, such as to employees of yours, consumers, and other businesses. 

Linked-In is special because it is thought of as a professional platform, so it is most typically utilized to discover and scope out jobs. If your business is looking to hire new employees, this network is a great place to connect with potential candidates. 

Did you know that just like Facebook, you can create groups on Linked-In? These groups are a great way to create direct access to employees/consumers, as well as foster communication with your business and other employees and/or consumers in the group.

According to a recent survey, Linked-In is actually rated as the most trusted social media app. From its professional environment to networking capacity, it is seen as a credible and reliable digital space for users, making it an easy platform to convey your contents’ messages to their target audience.  

A Platform That Produces Valuable Results 

Linked-In has proven to be the best way to not only connect with your employers, but also engage with them on social media. There are no other platforms that mimic this kind of behavior between businesses and employees, and gives your business the ability to further build positive relationships with your employees through digital spaces. 

This statistic demonstrates that Linked-In has one of the highest quality audiences out of all social media platforms. Since Linked-In is also a job networking platform, your business has the ability to target audiences based on both demographics and their job, leading you even closer to pinpointing your buying audiences. 

Due to the fact that your business can target buying audiences so well, it consequently also increases the overall impact and success that your ads have on the platform. 

From high quality audiences to pinpointing those who are driven to act on business the most, it is no surprise that brands have an increased response on Linked-In to their ad campaigns and their success in driving more sales. 

Just like every other social media platform, consistency is a main key factor in success. From communicating with users regularly to posting engaging content, being an active brand comes in many different forms on social media. Although staying consistently active can be a lot of work for business to keep up with, its resulting success is worth the effort to implement into your marketing strategy. 

Engagement, Leads, and Sales 

With higher quality leads, comes a higher percentage of conversion. Users on Linked-In are receptive to your content, and based on the nature of the platform are ready to act on your business if they take interest. 

This high statistic is not surprising, since Linked-In is the main social media avenue where the communication between businesses and employees takes place. With high engagement rates from employees, it is great to keep them in mind when thinking about what type of content to incorporate into your strategy. 

The more eye-catching your post, the better. Linked-In is no different than other social media when it comes to the type of content that gets your target audience to stop scrolling and engage with your content. 

Like any social media platform, consistency is essential. Without consistent posts, your audience is left wondering if you are active, or possibly even still open. Posting consistently keeps them engaged, interested, and eager to see your upcoming posts. 

This is huge! After all the work you have put into your marketing strategy to drive more leads to your business, it would be crazy not to add Linked-In into your list of social media networks your business is on. As mentioned previously, the nature of Linked-In and its professional space fosters this type of response and behavior, where users are inherently driven to engage and desire to learn more about your business when they see your post or ad. 

With almost all marketers from this survey utilizing Linked-In as a channel to market content to users, it is a no brainer that your business should also be doing the same. Linked-In is a great digital space to boost your brand’s discoverability, brand awareness, and most efficiently drive traffic to your business. 

When building your marketing strategy, your business has to think about not only how you are going to market to your audiences, but also where. Many businesses forget about Linked-In as an avenue to drive leads because of its professional environment. But, in fact, it happens to be one of marketers’ favorite networks to efficiently drive the most leads possible for the businesses that they oversee content and marketing for. 

Although the landscape of social media is always changing, and these statistics may change over time, it is essential for your business on social media to understand the trends and advantages of each network you are on or maybe not on yet. With most businesses not utilizing Linked-In for marketing and posting content, there is a huge opening for your business to make headway, and exponentially increase your discoverability and organic traffic. From the professional nature of the app to the direct funnel of leads to your brand, Linked-In provides both a network and endless opportunities for your business to be successful in your marketing endeavors. 

To learn more about how to successfully market and post content on your Linked-In as a business to increase your brand awareness, leads, and engagement, click here to schedule a personalized one-on-one demo with our team.

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