Did you know that today, June 13th, is National Weed Your Garden Day?
In fact, there is actually a National Holiday almost everyday out of the calendar year. Apart from the typical annual times of the year such as Easter and Christmas that most people associate with the word “Holiday”, there are also different months, weeks, and even days that exist as a recognized period of observance. Some of these holidays are recognized worldwide such as Black History Month or National Entrepreneurship Week, others are specific to a country like Independence Day in the US, or they may simply exist within social media, like National Weed Your Garden Day.
But what do these seemingly random Social Media Holidays have anything to do with your business’ marketing strategy?
Social Media Holidays can be utilized on your business’ social media not only as content, but also as a new avenue to boost engagement and connect with consumers on your page. This content gives your business an opportunity to create easy, educational, and interesting posts that can be related to your business and topics your niche audience is interested in. Although you do not have to post every single National Holiday, find observance days that relate to your business and turn it into fun and effective content. National Holidays allow your business to communicate information to your new and existing consumers in a new and creative fashion.
The best part about creating content around Social Media Holidays is the simplicity of it. You can generate loads of content that is interesting to your consumers in a small amount of time; the concept is already there, it just needs to be formulated into a social media post and put on your business’ schedule to be uploaded on that specific day. Additionally, creativity with these posts can also expand within the mode of content you utilize apart from simply a static post, such as a short video or even gifs. Social Media Holiday content can be leveraged to increase brand awareness and drive wider audiences to your business, as these National Holidays all have social media hashtags that are utilized for that specific day. This type of content on your business’ social media is one of the fastest posts to generate that will improve your discoverability and boost engagement on your page.
National Holiday content also helps build your business voice on social media by going outside the scope of talking solely about your brand and its products. By taking part in current trends or conversations on social media, such as difference awareness months or observance days, you can amplify your business’ voice as a brand, its authority online, and your overall visibility based on engagement with the post. Furthermore, there is also opportunity with Social Media Holiday content to incorporate various giveaways or promotions based on a specific observance day or appreciation week. Promotions related to these observance days can in result increase brand loyalty with your consumers, and also creates incentive to interact in some manner with your business’ post and page.
Click here to see all June National Holidays.
For the entire list of observance months, weeks, and national days throughout the entire year, click here.
With Social Rotation, your business has access to buckets of done-for-you templated content, including Holiday and National Days posts. Not only through the Social Rotation software is the conceptual idea of the post already formulated, but there is existing content for each National Holiday out of the year ready to be scheduled and posted to your business’ social media page on that day. With the work of creating the content already done, there is no need for a Social Media Holiday calendar, or even setting aside extra time to build out content for your social media. Along with general Holidays and National Holidays celebrated in the United States, Social Rotation also offers buckets of content for National Holidays in Canada, Great Britain, and Australia. Social Rotation gives your business the opportunity to spend minimal time on creating beneficial types of content such as Social Media Holidays, while still getting optimal success from this aspect of your marketing strategy.
To get more information on the Social Media Holidays or how to utilize Social Rotation to your business' greatest advantage, click here to schedule a personalized one-on-one demo with our team.
Within social media marketing, posting quality content is an essential priority in any smart business’ strategy. No matter the platform or business, sharing content is how your business actually engages potential consumers, giving them the opportunity to interact and take interest in your business. Content is what draws attention to your business, peaks curiosity, and drives traffic that will actually convert into recurring sales.
As social media is becoming one of the biggest outlets of success in digital marketing, content is also simultaneously becoming the core center of the strategy. As businesses begin to focus on posting quality content according to their specific target audience, results such as increased engagement, loyalty, and reciprocity will come in building these relationships on social media with followers.
But with social media gaining traction for businesses for their engagement, the pool of brands actively posting on these platforms has also exponentially increased, making it even more difficult to be discoverable to your target audience versus potential competitors.
So, as a business, what can you implement into your digital strategy that will not only boost the quality of your content, but also make you stand out to consumers?
The answer is posting creative and different ways to present content. Through various modes of content, you have the opportunity on social media to build your brand’s presence and voice, while still grabbing your consumer’s attention in a unique way.
1. User Generated Content
User-generated content is a simple yet successful type of content that can diversify what you post on social media. This content is something that is created by someone else, like your consumers for example, then you repost it and give credit to the original creator. UCG is a great way to build loyal relationships with your followers, and demonstrate that your business cares about them. Furthermore, this content can be very quick and easy, because all your business has to do is find and post it. While still keeping your posts new and different, it can also show your support and voice on social media as a business. On the Social Rotation platform, user-generated content can be effortlessly uploaded just by utilizing a URL link, which then creates a ready-to-go post for your social media.
2. Quotes
Quotes are great to add into your social media because they are inspirational and motivational to your followers, across all types of businesses. Quotes can be posted just as the text itself, or could also be paired with visuals related to the meaning or your brand’s identity. Similar to UCG, quotes are another great method to both diversify your business’ content while also establishing your brand’s authority and social media identity. Within Social Rotation, there are two motivational quote packs with countless done-for-you posts. Or, you also have the option to create, customize, and upload your own quotes through Canva on the Social Rotation platform.
3. Podcasts
As you may already know, podcasts have gained a lot of popularity and momentum over the past few years. Although many businesses do not have podcasts themselves, it can give your brand a lot of exposure to your target audience in places other competitors may be missing. Podcasts can also be used as a type of social media content through RSS feeds, which converts it into content that can be posted onto your feed. After the podcast is live, all your business has to do is paste the URL link into Social Rotation, and the RSS feed will do the rest.
To learn more about RSS feeds on your business’ social media, click here to view our previous post on them.
4. Articles
Similar to user-generated content, you can also find and post articles that would be valuable to your consumers, giving credit to the original creator. By sharing high value information with your target audience, you are both keeping them engaged and informed about topics related to your business. In the Social Rotation dashboard, you can upload an article’s link your business wants to share one time that will be turned into a post. Additionally you can also post articles through an RSS feed if you always like the content a specific creator always puts out, allowing a continuous flow of distinct yet quality posts.
5. Infographics
Posting infographics not only delivers knowledgeable content, but also has the ability to grab consumer’s attention in a different way by adding the element of visual appeal. Additionally, infographics give your business the opportunity to fit more information per piece of content through infographics. Creating this type of content is not difficult through templates provided such as on Canva. All your business has to do is replace the text with the information and images that your business wants to share in the post, which can then be easily uploaded and scheduled as a post in the Social Rotation dashboard.
6. Customer Testimonials
Customer testimonials are a type of user-generated content where your business shares the reviews of your products from actual consumers. This type of content is the best way to build trust and credibility to potential consumers who discover your business through social media and are making the decision on whether or not to invest in your product or services. Social proof is an excellent way of demonstrating your product’s value, and essentially helps drive any traffic to your business’ page. Many consumers base their decision of purchase off of other people’s previous experiences with your brand, so providing this information not only diversifies your content, but can also boost your conversion rate as well. Along with the other types of content, customer testimonials can easily be converted into posts on Canva, which is conveniently right inside the Social Rotation dashboard.
7. Audience Questions
When trying to be a discoverable and active business on social media, it is crucial that you post content that is engaging to your audience. One type of content that promotes interaction with your posts in its nature is audience questions. In the post, your business asks a question that could be related to your business, a current trend, or even related to your brand’s identity in some way. These questions get your audience thinking and provokes them to answer, which gets them to engage with your business’ social media page. Social Rotation has four done-for-you templated content engagement packs which include thought provoking questions that serve as a different mode of content and an interactive piece for consumers.
8. GIFS
GIFS are the most simple yet entertaining type of content that can be added to your rotation of posts. These short clips are not only attention grabbing and relatable, but they are also extremely easy to find and add to your social media as content. In Social Rotation, you can find GIFS right in the software, which allows you to post them once, or add them to buckets within your current schedule of content.
9. Educational Content
Educational content is when you teach information or facts about your business’ niche to your consumer base. Sharing this kind of knowledge allows potential consumers to make informed decisions about your products based on your social media, but furthermore establishes brand authority by illustrating your business’ value. Additionally, by providing information to consumers about your niche, they are more likely to choose from your products or services in the decision making process when they are learning from your business. Social Rotation provides many various forms of educational content within a variety of the available niche packs.
10. Product Promotion
Product Promotion content allows your business to get the most out of its social media by promoting your services and creating original content for your page, all while essentially advertising your brand to target consumers for free. This type of content can be promoted in different modes, and can include valuable information such as your product’s benefits or even pricing discounts. Although it may be thought that advertising on your social media may be a turn off to some potential consumers, providing value to your content is less likely to drive them away than boring and redundant posts. With Social Rotation, creating product promotion posts can be done easily through Canva templates built into the software, which allows you to design anything into Canva and directly upload it into your dashboard, similar to the other previous types of content mentioned earlier.
Overall, utilizing different types of content in your social media strategy can benefit your business through increased engagement, diverse and high quality content, and build your brand’s authority and discoverability. Although all of these types of posts have different modes of presenting content, they all equally still hit your business’ main objectives on social media. This aspect of your digital marketing will add versatility to your social media that competitors will not be able to keep up with.
And with the help of Social Rotation, creating all of these various types of content will require minimal time and effort. Features such as converting URL links into posts and direct uploading from Canva allow your business to easily generate and schedule out posts, all while still targeting your business’ specific audience and keeping a consistent stream of quality content. Content is what drives the success of your social media, so use it to your business’ greatest advantage to see the best results.
To get more information on the essentials for social media content or how to utilize Social Rotation to effortlessly build and post content, click here to schedule a personalized one-on-one demo with our team.
The process of creating and posting content repetitively, consistently staying active, and analyzing the progress of your social media strategy can be extremely overwhelming for any business. Considering the amount of time and effort it takes for all of these various components that go into running social media, it is crucial for businesses to utilize tools that offer efficiency with the same amount of success.
Amongst many different softwares that help businesses simplify posting valuable content on social media, automation is one of the top tools that all businesses should be utilizing in achieving their digital marketing goals.
Social Media Automation is simply the process of using a tool that diminishes the amount of human time spent on your social media. Automation includes scheduling posts, stories, and comments ahead of time, instead of having to set up the content’s structure and immediately making it live. When scheduling, your business can choose the exact day and time for the content to post. Additionally, scheduling posts through automation not only puts you ahead of time, but also gives you the ability to publish the content across all of your social media at once. With this type of software, there is even a potential to use templated content, which means that all of your content is completely done-for-you, and all your business has to do is schedule it.
Although not all tasks regarding your business’ social media should be automated, the process of scheduling content can produce greater efficiency while still producing social media growth and success. Staying active and consistent on social media is the most essential component to every business’ social media strategy for any positive results. Your business will still see all of the benefits of active, consistent social media such as building your online presence and credibility, improved engagement, and ultimately higher conversion rates from driving traffic into sales. But, the difference with automation is that all of these results can still come without ruining the quality of your business’ content and always requiring your full attention.
Automation With Social Rotation
Automation utilizing the Social Rotation software gives you the opportunity to still be an active business on social media, but still allowing you to focus on the primary aspects of your brand as a business owner. Within the dashboard, you can schedule any future content to be posted at a specific day and time across all of your platforms, without requiring any sort of human intervention.
Not only can you automate and schedule out all of your social media posts, Social Rotation provides you templated, niche-specific, and quality content that your business can utilize across all of your business’ digital platforms. Furthermore, the content that you do have can be rotated, which will additionally save your business time in this recycling and repurposing process, rather than constantly struggling to generate fresh content. There are no other social media softwares that allow you to both schedule posts and provide you with already done-for-you content other than Social Rotation.
Additionally, for other modes of content you may utilize within your business, Social Rotation makes it extremely simple to upload and post it across all of your social media accounts. From creating posts from URL links to the ability to upload and schedule content directly into the Social Rotation dashboard, it has never been more efficient to create and schedule out valuable content that does not get boring over time. For instance, for businesses that have podcasts, the Social Rotation dashboard allows you to share this content across social media through RSS feeds. Converting content such as podcasts or articles related to your business not only generates quick and fresh content for your social media, but also provides an extreme amount of value to your followers and consumers.
Want to see what automation looks like inside the Social Rotation dashboard yourself?
To learn more about the benefits of automation through Social Rotation or other features of the dashboard that your business is lacking in its social media marketing strategy, click here to schedule a personalized one-on-one demo with our team.
When the majority of people think of Facebook, especially for businesses, it is most common to think of the typical business profile page with related content posts and even potentially paid advertisements they occasionally see on their feed.
But did you know that it is harder with Facebook pages than any other social media platform to increase a business organic reach?
With less reach, your business will drive less leads to its page, reduce the amount of engagement with consumers, and ultimately lose out on a lot of potential sales and digital marketing success. Although the typical content posts on your business’ page still hold value, most of the time they only surge a temporary increase in engagement, and eventually fall off as time goes on. As your business continues to strive in its endeavor to grow online, it is essential to your social media strategy to always be discoverable and interactive with your consumers.
So how can your business further build its audience and also nurture the one your business already has, in a smart and efficient way specifically on Facebook?
The solution is Facebook Groups.
Facebook groups are a digital space that creates conversation within your business community. The group, which can be tied to your Facebook page, fosters discussion and anything related to your business between your business and its consumers. This unique space develops a group that builds community, boost engagement, and improves interaction both between consumers and with your business in a way that effectively drives your sales.
Similar to the business’ Facebook page itself, you have the ability to tailor it to your specific audience and goals. When starting the Facebook Group, you create its name, cover photo, and can invite its initial members. Furthermore, your business has the ability to write a description for the “About” section of the group, tag keywords to increase its discoverability for your target audience, and even set a specific location. These groups can be public or private, which can help with either overall growth or developing a strong sense of community in your group with a limited number of members. There may even be already existing Facebook groups about your business as well, apart from your brand’s own group, which you can also join and utilize as another space to directly interact with your consumers.
Aside from creating a space for your consumers to communicate with and about your business, another unique feature of Facebook groups is the ability for anyone to post. As a member of your group, anybody can post content for the rest of the group to view and comment. In contrast to your business’ Facebook page where you are one-sidedly feeding your consumers content, your Facebook group gives the opportunity for the members to further engage through the exchanging of content and conversation about your brand. Although the idea of Facebook groups are usually not conceptualized for business purposes, there are many special components that allow you to boost engagement and drive leads in an entirely new yet effective way.
As mentioned previously, Facebook groups are a positive space that can foster community in a way that boosts your engagement more than a normal static post ever could. Within these groups, your consumers have the ability to connect and communicate directly not only with your business, but also with each other. This unique type of interaction gives your business the opportunity as well to respond directly to questions and concerns, and gain a better understanding of your target audience overall in relation to your brand. There is no other place like Facebook Groups on social media that encourages this relationship between consumers and your business.
Further, there are quite a few benefits businesses can gain from these Facebook groups apart from community. With the capability of anybody to post content, your business can gain valuable feedback from consumers that you can trust and invest in your business. This opportunity for consumers to post in the group gives them an open floor to engage, and provide valuable insight about your business. Your business can additionally utilize consumers’ posts in your Facebook group as user-generated content. As one of the top types of content on all of social media currently, this group is also an easy and effective way to gather great content to be shared outside of your Facebook group community. Facebook groups are a space to gain insight, inspiration, and build valuable trust with your consumers.
The nature of these groups creates a unique environment that can influence the amount of quality, recurring leads you drive to your business.
Along with building your own community directly centered around your brand, here are a few other benefits to Facebook groups that will in result widen your digital reach and influence:
Ultimately, Facebook groups provide businesses a unique opportunity to build their online presence, direct connection with consumers, and in result continuously grow their brand digitally. Rather than solely relying on the temporary engagement to get leads from a static post, this line of communication promotes constant interaction and will drive your brand’s reach consistently in a way that will grow your business. Facebook groups are the most efficient and successful strategy in the digital space to expand your business’ organic leads and sales.
With Social Rotation, you can quickly and easily post to your Facebook groups with scheduling and already done-for-you content. Our software not only saves you valuable time by not having to worry about sharing content, but also allows you to focus on the direct interaction between your business and its consumers, which is the greatest benefit of this digital space.
Social Rotation Agency Support
To get more information about the advantages of Facebook groups on expanding your brand’s organic reach or how Social Rotation can efficiently streamline this aspect of your successful marketing strategy, click here.
When looking anything up, from map directions to the best restaurants in your local area, where is the first place you go immediately? Google.
Google is the ultimate destination everybody unconsciously goes to in searching for something. In essence, it is the biggest digital space for information and discoverability. Just based on your search results, you decide to go with whatever business and invest in what they have to offer. So what components of the business influenced you, the consumer, to believe that they were the best choice?
As the digital space continues to bring success to businesses online, creating a strong internet presence is crucial in allowing consumers to find your business. How your business presents itself online will consequently translate into how many leads you generate and convert into recurring consumers. Your business must not only be discoverable, but also be actively present in a way that demonstrates to potential consumers that you are open and a favorable business to interact with. Not only is your business’ presence important on social media, but on platforms such as Google that play a huge role in your discoverability and impact on potential consumers as well.
But how do you manage the general internet presence of your business, and where would you start in improving that?
Google My Business is a free tool that allows businesses to manage how you appear on google search and maps. As a business, you enter important information such as your name, location, hours, and content such as photos and videos that will be displayed for visitors to see. The more accurate and complete your display is, the better your business will be optimized in searches. On average, businesses with photos see 35% more clicks to their website and 42% higher requests for directions in Google Maps. Not only is Google My Business a key way to establish your brand identity on the internet, but also gives your business the opportunity to easily connect with consumers online and in turn generate more leads.
Along with dominating in brand identity, Google my Business also gives you the opportunity to review and actively respond to reviews customers leave about your business. Responding to reviews demonstrates that your business is thankful and values consumers. On the other hand, responding to negative reviews shows that you take your clients’ feedback seriously, that you care, and that you want to fix whatever bad experience they had with your business. Taking care of bad reviews not only sets a precedent for the customer who left the review, but also those who go through and read your reviews when searching your business. For your business itself, reviews are also helpful in that your consumer’s perspective on your products or service is valuable, and allows you to learn more about your target audience or how you can better service them.
Through Google My Business, you can also post to showcase your products, services, and latest offers. This component will drive up your engagement and interest consumers in visiting your website and converting from a lead to a sale. Similar to any of your social media, the content should be inviting to consumers and targeting your business’ niche audience. Additionally, posting content through Google My Business only further improves your SEO and drives more traffic to your business. The more active you are with your online presence, the more attention your business will receive online and more sales your business will generate.
Get more information on Google My Business posts and their impact on SEO by clicking here.
Furthermore, local searches have also recently surged in popularity for consumers finding businesses. According to recent research, 46% of google searches have local intent, and “Near Me” searches have doubled just within the last year. Also, 1 in 2 people who conduct a local search end up visiting a store that same day. Therefore, building relationships with consumers, especially locally, has extreme benefits to creating a loyal consumer base that trusts your business. Google My Business gives you the ability to see where and how people are searching for you, in a way that will increase your business both locally and to your overall consumer base.
Along with your social media, Social Rotation also gives your business the platform to completely schedule out and automate what you post to Google My Business. Our software gives your business the opportunity to take advantage of improving your SEO and discoverability by posting, without having to spend an overwhelming amount of time to execute it. Take advantage of the benefits your business can see by posting on Google My Business through Social Rotation to get major leverage against your competitors the next time your potential consumers search your business online.
To learn more about Google My Business posts and completely automating them by implementing Social Rotation into your marketing strategy, click here to schedule a free, personalized one-on-one demo with our team.
If there is one thing that will certainly kill a business’ social media strategy, it is when they are not being active and also consistent within the trends of social media. As the digital landscape is always in flux, it is crucial that businesses do not stay stagnant in their type and delivery of content. Otherwise, they will no longer be relevant in the cycle of social media trends that their users are currently following. Although your brand’s voice and content on social media should be specified to your business, staying up to date with the general trends of a digital platform will further drive more potential consumers, make your business more discoverable, and ultimately boost your revenue.
Since its original launch back in 2010, Instagram has become the second biggest social media network in the world, with over a billion monthly active users. In its rise throughout the digital age as a popular social media platform, countless features and trends have circulated through the app over the years. Despite these trends seemingly coming and going in the blink of an eye, each one continues to bring more opportunities for businesses to utilize them in a way that furthers the success of their marketing efforts. The quicker that businesses can adapt themselves in accordance with these trends, the greater response you will consequently see in how your content performs.
With your relevancy to users on Instagram directly correlated to how you make use of the digital network, it is necessary to incorporate the most up to date trends within your business’ content for the greatest return. In this post, we have compiled and categorized the trends that are currently making the biggest ripple for businesses on the app this current year.
Although it can never be predicted which trends and newest features are next, it is essential for a business on social media to understand that incorporating trends is a user-oriented advantage that will always lead to positive outcomes. From the business-oriented community of the platform itself to the basically built-in marketing features, Instagram provides both a network and endless opportunities for your business to promote itself and be discoverable to your potential consumers. Watching and utilizing these trends will not only give your business the ability to implement your social media strategy through different approaches, but also in a way that effectively guarantees the most success.
To learn more about how to further expand the potential reach of your marketing on social media by emphasizing the current trends within your strategy, click here to book a personalized demo with our team.
Social media, especially for businesses, can be utilized as a simple yet essential piece in a marketing strategy to increase the amount of organic leads and consequently sales in the digital space. It is no secret by now that boosting engagement on social media is an effective way to drive traffic, increase brand awareness, and strategically lead these potential buyers to your business.
But as a business owner, managing social media on multiple platforms takes a decent amount of work to produce positive results. From coming up with creative ideas and posts, understanding current trends, and just the basic upkeep of your accounts to keep them active, executing your digital marketing plan on social media can quickly pile up. With consistency as an essential factor in producing an interactive and engaging business page for your followers, it is crucial that this management role is prioritized in your strategy.
With the landscape of social media always evolving, the components of your marketing approach such as the intent of your posts and how you are targeting your main audience must also follow. Even with a strong conceptual strategy, the actual execution of it will determine the ultimate outcome and impact it has on your business.
Managing social media efficiently and successfully can easily turn into a full time job. And for a social media manager, it is.
First, let’s break down what a social media manager does. Evidently, it is their full time job to regulate your business’ social media. Their expertise is to build your specific content, understand how to embed current trends that fits the voice of your business and target your audience, create new ways to interact with your followers, and analyze what aspects of your marketing strategy work best with your consumers. Hiring a social media manager allows you to ensure that your social media is producing optimal results, and is hitting all of the goals your strategy originally intended in generating more sales.
Along with taking the majority of the work off of your hands, incorporating a manager into your social media also gives the opportunity for them to bring their knowledge and experience to the table that will additionally benefit your business. Even though you may use social media personally, there could be various platform features you may not be aware of, or ways to utilize them to engage your target audience and bring even greater success to your business. Apart from the substantial time you can get back, outsourcing this work can build your brand’s voice and identity on social media in a way you as a business owner may have never had time for.
Adding a social media manager as an asset to your digital marketing approach can offer many benefits to your business, but it is also essential to find one that is the right fit. When looking for someone to manage your social media, they must fit the mold of what you need them to do. It is crucial that they are both qualified and can produce quality results for your specific business. Further, they must understand your niche and possess a skill set that will best present an opportunity to your business’ social media. Ultimately, this person will only be an asset to your strategy if they are the right fit for your business.
Another option that could be used as a different form of a social media manager is a software service such as Social Rotation. Although interviewing and hiring a social media manager could be great for your business, the expense may be beyond your business’ reach, and the success they produce may not be guaranteed. Social Rotation provides a dashboard to regulate all of your social media accounts, templated packs specific to your niche’s target audience, and takes an extra person in your business out of the equation. With proven content and the ability to schedule content, your business’ social media will be completely automated while producing the results a social media manager could. Social Rotation will not only save you time, but is guaranteed to fit your business and allow you to still be in control of your business’ social media success.
To get more information on how to put your business’ social media on autopilot with the Social Rotation, click here to schedule a free demo with our team.
Quality content is an essential factor in lead generation and converting prospects into consumers for any marketing strategy, especially on digital platforms like social media. As anyone would expect, the more traffic driven to the content, the more return and ultimately profit a business will receive from the success of their online content strategy.
With each piece of content you produce and post, there is always an end goal, trend, or specific audience in mind. Despite the overall success or lack thereof for a piece of content, the post will inevitably become old to your consumers, as they move onto the next piece put in front of them. Unfortunately, this quick timeline leads to the potential of the post to diminish greatly in driving traffic for the business as time goes on.
Thankfully for businesses, repurposing content is an effective concept that not only saves a large amount of time in creating new content for your social media, but also revitalizes already done content in a way that maximizes the amount of eyes that reach your posts. Through a revamp of old content based on the current social media climate in general or specific to your business’ niche, you can fulfill the full potential of your posts, social media marketing strategy, and get the most return on your content by expanding its reach in a new way.
Aside from the great amount of time your business will save…
Repurposing an old post is the best way to get greater visibility on any piece of content. Whether you are tweaking something small such as the call to action or changing its creative direction completely, leveraging content by repurposing it can heavily boost traffic. Especially when making changes to the post in a specific manner, your content will find its way to new potential consumers whose attention your business did not grab with the original post.
Many businesses do not utilize the idea of repurposing content because they believe that it will be considered spam or that they will be penalized for duplicating content. But for social media and SEO, this belief is not true at all. By making your business’ content more up to date by aligning with current trends or using more keywords, your content will actually be boosted in search engines, making it more accessible and relevant to your target consumers. In consequence, your enhanced content will reach a greater audience and ultimately improve your online presence.
Along with improving the amount of reach you are getting on posts, repurposing content gives your business the opportunity to get the full value out of your work. By revitalizing in accordance with trends or a new lens that gives the content a different perspective, your business in turn is maximizing the impact and return you can get out of a single piece of content. Capitalizing on already existing posts is the easiest way to get the most out of the time and effort that was spent in building the specific content for your marketing strategy.
Although repeating content in a new way seems like the complete opposite of diversifying your social media, changing the overall intent and desired response to a post can easily enhance your content to be seen in a different way. For example, you can diversify the content you post by editing the post’s overall goal, or even the mode in which you present the content, such as to a video format or a more infographic style. Furthermore, there are also many ways to repurpose content through your social media stories; incorporating engaging features such as polls or Q&A’s gives your followers the opportunity to more actively participate and interact with your page. Your business can easily create different ways to present your information to your target audience that ultimately still promote them to invest in your product or services.
Lastly, another benefit of repurposing content is to strengthen your business’ voice and message you are trying to encapsulate on social media. Although the content is now being presented by your business in a new way, the overall message you are aiming to have potential consumers understand will most likely be the same. Repurposing content not only allows you to get the most out of the work you did for that post, but also gives your business the opportunity to cover the same topic consistently with your audience. The more potential buyers are able to grasp your intent and brand’s voice within the message, the more likely they are to make that decision to actually invest in your business.
Repurposing content is a simple way to enrich your marketing strategy that will effectively see positive results for your business. From content that previously done well for your social media or redeem posts that could have done better, this method of incorporating old content in an updated approach is a great process for any social media page to boost their reach, get the post value out of their creativity, and generate the most revenue from their online presence.
Surprisingly enough, only about a third of marketers are currently using this system of reusing content in their strategies. As a business, rejuvenating your content can not only bring an increase in your online traffic and revenue alone, but also give you a tremendous advantage over competitors who may not be utilizing this strategy.
To learn more about how to enhance your marketing strategy by saving time and expanding your reach with repurposed content, click here to schedule a free demo with our team for your business.
What if, as a content creator, you never had to seek out any businesses looking to utilize your content ever again. Would you take the opportunity?
Content has become one of the most prominent methods of communication for businesses to market their products and services to potential consumers. Did you know that on average, over 90% of companies view content as a business asset, with almost 95% of them utilizing social media as the top distribution channel for their content?
While the trend of clients looking for brands to be personable and interactive on social media continues to grow, this top type of content has never been more sought after by businesses than ever before. Niche specific content for consumers and targeting a specific audience has always been essential to any kind of business content. However, the importance of content has never been so influential on profit in the digital age prior to the surge of social media.
As a social media content creator, you are well versed in the creative tools, and understand the proven processes in generating content that make a business’ social media successful. Especially with the knowledge and experience, creating posts can be one of the most quick and recurring profits anybody can execute on social media.
As you take on each new business’ social media, that entails an entire new set of content you are now responsible for generating. Furthermore, the quality and success of your posts also determine whether this business will become a recurring client of your business. Whether you are a small agency or a one-person business, you will eventually hit a cap on how many businesses you can take on, and limit your amount of potential opportunity or ultimately profit.
With many businesses recognizing the importance of quality content, they are looking for creators that can create personable content that works for their target consumer base. But as you are looking for them, they are simultaneously trying to find you. Quality leads exist that will exponentially increase your business as a content creator, but that starts with actually finding these businesses who see the value in your proven creative process and successful content.
But what can you do to leverage your business advantageously in a way where this visibility drives businesses to come seeking your service? And furthermore, how can you provide content to any and every business wanting you to provide content for them?
You can completely automate your creative execution by selling your service by building via templated packs on a social media regulation software. From general or trending social media content to posts for niche specific businesses, you as a creator have complete autonomy and unlimited potential opportunity to get the most value out of your time and work.
Your recyclable templates can be infinitely bought, utilized, and profitable off of any type of business; instead of having to always produce more products to sell, you can constantly sell templates or packs to a multitude of different clients. Not only does your service save local businesses a lot of time by not having to create content from scratch, but it also spares you a lot of time because you are building out less content. This solution gives you the opportunity as a digital creator to maximize the amount of business who can see or utilize your content, while getting the most out of selling one product or template pack that you offer to businesses for their social media.
By becoming a promotional partner with Social Rotation, you can exponentially increase your visibility and revenue as a content creator through a partnership with us. Social Rotation provides your agency a platform to maximize the use of your content by small businesses, and ultimately make profit just by providing your creative services. When you become a promotional partner, we help create your agency a PDF and video that includes your brand and instructions on how to use your templates. These tools illustrate how to access, download, edit, and upload your content into the Social Rotation dashboard and post it to their platforms. With this partnership, you make commission off of each product that businesses use from the products that you offer.
In the Social Rotation dashboard itself, businesses have customization abilities such as preview, watermark, create an initial caption, and make a first comment prior to posting on social media platforms. By simply clicking the post button, your content can be uploaded to multiple platforms for the businesses at one time, such as Facebook, Linked-In, Instagram, and Google My Business. Our platform gives small businesses the opportunity to use your templates and essentially put their social media pages on autopilot with your content.
Partnering with us is a solution that guarantees your content is being used and shared online, as well as eternally bringing you revenue as these businesses continue to come back on a monthly basis to buy more of your templated packs and content from your business.
To learn more about maximizing your reach and boosting revenue as a digital content creator, click here to schedule a free personalized demo.
