Around 8 years ago, I left my brick-and-mortar business after my “unconventional” online business started to blow up. My online business has been an amazing journey and it’s something that I am thankful for every day.
Perhaps those great early experiences, with being an online entrepreneur, have fueled my obsession with the unique online business models that I’m lucky enough to learn about almost every week.
Today, I want to tell you about a business that a 19-year-old University of Arkansas student put together that has him netting over $2,000 a month from the comfort of his dorm room.
The best part is that he’s built up this business in just under 4 months (117 days) and he’s making that money with a business model that is almost completely automated.
I was lucky enough to meet “Jeremy” (not his real name because he wanted to remain anonymous) at a recent marketing conference and we immediately hit it off. He told me his story and gave me permission to retell it here because he’s a big fan of helping others to start their own businesses (which is why he and I hit it off).
In today’s article, I’m going to walk you through exactly why Jeremy’s “Social Content and Scheduling” business is such an opportunity for new online entrepreneurs, why it beats the pants off what most everyone out there is trying to do when they first start, exactly what he’s doing for the Chiropractors that he works with, and how you can build your own $2000+/month business using this exact business model.
Let’s dive in and get started.
Every single week, I talk to people who are stuck in a job that they hate and are looking for a way to start something of their own by leveraging the internet. When most of those folks actually take action and start something, I typically see them trying to build something that is overly complicated and will end up driving them crazy as it starts to grow.
If you’re a new entrepreneur who is looking to build a business on top of the internet, this may be one of the most important blog posts you ever read. I say that because taking the advice that you’re about to read and closely modeling this business is going to save you a ton of headaches that most new online business owners run into.
A Warning:
Some folks will glance over this article quickly and not read all the finer details. That would be a mistake. I’m about to break down a business model that seems overly simple but is actually genius in how it all comes together. You could waste a few years trying a bunch of things that don’t scale, or you can just follow the detailed steps below and get a head start on most of the other folks out there.
The beauty of Jeremy’s business is that it is simple. (more on that as we get into the later parts of this post).
Before we get into Jeremy’s super smart “Social Content and Scheduling” method, I should talk about some of the most popular online business models that I see a ton of new online entrepreneurs trying and failing at (and why that’s happening).
Let’s cover the 2 most common culprits:
1. Custom Website Building
I see this one all the time. You sign up for a website builder like “Square” and you get the idea that you can use it to build amazing looking websites for small business owners. The problem is that this model doesn’t “scale”. What I mean by “Scaling” is that you can never really do enough volume building custom websites to get ahead. It takes a ton of time to build these for individual businesses (if you do it right) and then you look up and realize you’re making less than most of your friends with minimum wage jobs (when you break it down by hour).
2. Facebook Ad Management
This is a service that can yield a ton of income per client. The problem is that most people don’t have the skills to make it work. An excellent Facebook ad manager has to understand how to craft an enticing offer for Facebook, how to talk the business into getting on board with the offer, and they have to follow the subtleties of how the Facebook Ad Manager works. Those skills can take years to develop. It’s a lucrative model, but one that can get new online entrepreneurs in trouble fast if they don’t have the skills (and hurt your reputation if you can’t deliver results).
The overly complicated (and difficult to scale) business models above can be lucrative, but they aren’t the kind of thing that lends themselves to those just starting out.
That said, let’s dig into Jeremy’s Social Content and Scheduling method. I think you’ll quickly see why this technique is perfect for newbie online entrepreneurs.
A 10k foot overview of Jeremy’s business model:
That’s the general overview of how it works. Let’s dive into a more detailed step-by-step guide as to how it all works.
I wanted to make sure that I got you a ton of detail on how Jeremy actually does everything in his business. In the following paragraphs, I’m going to walk you through everything in detail.
I think the biggest secret to Jeremy’s success lies in the fact that he only goes after Chiropractors who are likely to need his service in the first place.
He told me that he has a very specific set of criteria for the kinds of Chiropractors that he’s looking for.
Jeremy’s Ideal Client Chiropractor Client:
This is how Jeremy goes about finding these clients:
Once Jeremy has decided on the 10–15 offices that he wants to visit in an area, he plans a trip so that he can visit them all in one day and drop off a special package at each of their offices.
It works like this:
PLEASE NOTE:
Jeremy doesn’t try to talk with the Chiropractor or pitch his services when he’s doing the donut drop off. This is one of the keys to his method.
The Secret behind Jeremy’s service is that he’s posting “templated content” and not managing the comments or messages that come into the page (that is still the office staff’s responsibility).
Once Jeremy lands the client, he goes to work. This is where the magic happens.
The $200/month “Social Content and Scheduling” service is powered by a few key things.
Note:
Before we dive into the steps, Social Rotation offers a numerous variety of “Done-for-you” Content packs all within your dashboard.
Here are a few example Facebook Pages with the Social Rotation niche packs:
You can save yourself a few weeks of design work by utilizing Social Rotation's Done-For-You content.
With Social Rotation, you are given all of the available packs at once. You can use them for all of your clients in your specific niche. Follow the tutorial below to get each client setup.
Step 1: Sign up for a Social Rotation Account
The first thing you will want to do is get signed up for a Social Rotation account. You can do this by going to www.socialrotation.com.
There are several pricing plans to choose from, and you will be tempted to go for the single location option, but to white label the software you will want to select the agency option.
Once logged in you will want to go to White Label Settings and then White Label from the left-hand menu.
Inside of the White Label Settings, you will start by choosing your top-level domain. This is the domain your clients will use to log into the software (if you choose to give them access). Then you will add your logo, email address, and mailing address, then hit the Update White Label Settings Button.
Next, click on Client Training from the left-hand menu. You will choose to either allow your clients to access the Social Rotation training or you can create your own training documents and videos and add the link to this area.
Then click on Order From Links from the left hand menu. Then you will add URL links to your Terms and Conditions, Privacy Policy and Earnings Disclaimer. If you do not have these, we recommend using termsfeed.com to create them.
Lastly, we will create your order form links to send to clients to purchase your social media posting services by clicking on Subscriptions from the left-hand menu.
This subscriptions area works with Stripe. First, you will begin by adding your Stripe Publishable Key and the Secret Key. You will find these under the development area of your Stripe account. Then you will hit the Create Subscription Plan
To create a subscription plan you will name your plan, choose the amount you want to charge for this service, decide if you want to have a trial period and a trial price, choose your currency and what frequency you want these charges to have. You also have the option of using the pre-established bullet feature list or use your own.
Once you get the subscription set up, you will use the URL next to that subscription to send to your clients to purchase your services.
Once they have made the purchase, the system will automatically add them as a client location to your dashboard.
Step 2: Granting Clients access to Content Buckets
From the dashboard, you will choose Content from the left-hand menu and then choose Market Place. Scroll down until you find the Chiropractic content. You will find two different content packs to choose from. Click on the 'Click Here For Details' button.
Then you will choose to Claim this pack.
Then you will click on Purchased Buckets from the left-hand menu, then click the Create New Bucket button.
Click on the drop-down button to expand the Edit Item area and add your bucket name and hit the save button.
You can then grant access to your clients by clicking on the gray lock icon and selecting the business you wish to share this content with and hit the save button.
Step 3: Client Set up
Click on Client Locations from the left-hand menu. Then find your client and click on the Action drop down menu to the far right and then choose Login As. This will then leave your agency dashboard and take you to that client's dashboard.
Then you will click on Admin from the left-hand menu and then select your info. At the bottom of this page you will select the timezone your client is located within.
Next, you will choose Watermark in the left-hand menu. Click the green upload button and add your client's logo. We highly suggest you use a png file with a transparent background. Once you have added your logo you will adjust the Transparency and Scale so that it will fit within the white box in the upper right-hand corner. You can click to drag your logo to fit into that area.
Lastly you will connect your Social Media accounts by clicking on Social Networks from the left-hand menu. Click on the green connect button next to each account and follow the propmts with each platform. (Once you have connected Facebook you will see a toggle for Instagram.)
If you are an admin of your client's Facebook accounts you can do this for them or you can have your client's log into the account and connect the social accounts themselves. We highly recommend being an admin of their accounts to make this process seamless for your clients.
Step 5: Edit Content for Clients
Click on Content and then Prebuilt Buckets from the left-hand menu.
Then click on Create Bucket Ignore Scheduling. (Preserve Scheduling is only for date based content like National days or Holidays).
Click on the dropdown arrow to expand the Edit Market Item, add your bucket name and click the green save buttong.
You then can select a few other things to customize this content bucket.
A. You can click on the chat bubble icon to bulk edit all first comments. This will apply only to Facebook posts. This is a great place to add in web addressees.
B. You can choose the stamp icon to watermark all of the images in the content bucket. If the icon is in white it will add your logo to each image when it posts. If the icon is a light gray color, it will not add your logo.
C. You can click on the blue randomize button to shuffle all of the images in the bucket like a deck of cards. This is helpful when content has similar sets, it breaks those up so that they are not posted back to back.
You also have the option of editing the captions that are automatically added to each piece of content. You can do that by clicking on the edit button and changing the text. You also have the option of deleting any content that you do not want.
Step 6: Create a Schedule
Now we will schedule content by clicking on Scheduler and then Rotation from the left hand menu. Then clicking on the Schedule New Rotation Content button.
Then you will select which social network you want your content to go out to. Choose the content bucket you want this schedule to pull from. Then choose what day(s) of the week you want this schedule to go out on and what time of the day you would like it to go out on and finally if you would like to watermark the images with your logo.
You can create as many schedules as you would like. We recommend 2x a day every day.
Congratulations you have just scheduled all of your content for your client for the year. The software will run everything while you continue to collect your monthly fee.
I just showed you how Jeremy built a $2000+/month business by helping Chiropractors with the Spice up their Facebook pages. We walked through the method that he follows and why this is such an effective business model compared to what most new online entrepreneurs start with.
The next step is to get started. Go pick up Social Rotation and get started. From there, you can find all the clients you’ll ever need with a quick Facebook search (as we taught above)
To learn more about this model and how to execute it utilizing the Social Rotation platform, click here to schedule a one-on-one call with our team.
Currently, many existing and newer digital agencies have been taking recognition of the opportunity to offer local businesses social media management as a valuable service. With over 90 percent of marketers now utilizing social media as a strategy to drive business, both businesses and agencies are starting to take advantage of this profitable approach to boosting sales.
As an agency, offering a successful social media marketing strategy to businesses is a simple yet irresistible offer to clients who, if they are satisfied, will quickly turn into a recurring customer that understands the worth of your service. But, as you begin to build your offer and grow your consumer base, your agency is now responsible for the success of multiple businesses' social media marketing strategies.
Inevitably, most, if not all of these businesses will be different. That means they will also be unique in the factors that influence social media users, including specific tone and the intended target audiences. Ultimately, the outcome and projected success of their social media is not only up to your agency’s understanding of digital marketing, but also how you are able to execute a top quality service in an effective manner.
From local businesses to the top digital marketing agencies, every business shares one of the worst competitors: time. Now, as an agency taking on local business’ social media management, your success is dependent upon both your execution of content ideas along with your level of productivity in your work and mastery in time management. And unfortunately, the more clients you take on, the more difficult and daunting this task becomes.
In a study done recently on human productivity and context shifting, switching from one task to another can decrease productivity by about 80%. The opportunity to expand your agency’s client base in social media marketing is endless, but you must have a seamless and streamlined work process in order to optimally execute managing multiple businesses’ social media accounts.
So how do you juggle your time as an agency effectively while providing an effective service to your clients now and as your business grows?
As with any kind of task, disorganization is the easiest way to lose valuable time and money. Assembling a system that keeps track of each client and their social media promotes a creative environment in which you can be productive in. Having a dashboard for the social media accounts you manage ensures that you do miss any deadlines and allows you to prioritize tasks you must complete. Furthermore, with a platform your agency uses, you can provide your clients the opportunity to log in to their own individual dashboard for their business under your agency’s. This structure allows businesses to view the future content you are posting on their pages, allowing them to be involved in the marketing process. Conceptually, utilizing a software that allows you to run all of the social media accounts you manage in one place provides your agency the space to be organized, methodical, and productive.
The more social media accounts you take on for local business, the more unique content your agency therefore must create. Especially as a smaller or newer agency, producing various different ideas for multiple social media accounts and platforms can quickly become laborious. From first captions to staying up to date on social media trends, small aspects of each account can add up and take a good amount of time.
Make the most out of templated content you can find for the niches and target audiences your client’s businesses fall under. Templated content will save your agency time in both the creative processes and, with the right content, can lead to a great outcome for the business if the content has been proven to work with their typical users. Along with content that is already done for you, recycling content is another key tip that allows you to repurpose previous work in a new way. Not only does this save your agency a significant amount of time, but it can also furthermore drive more traffic to that original piece of content. Templated content and the process of recycling old content in fresh ways is an essential chance your agency can be efficient in managing social media for your clients.
Lastly, using a system that schedules social media content and posts them automatically is a huge game changer for any social media manager. Automation guarantees that each business’ posts are going out to all of their platforms at the exact time that they are supposed to. Furthermore, once you schedule the date and time the content will be posted to their social media, there is nothing else you have to do for those posts. Utilizing the scheduling process is another method of organization for your agency to manage social media accounts, especially as you continue to grow your consumer base. These smart ways of improving productivity gives your agency the opportunity to not only manage the accounts you do oversee successfully, but also allows room for your social media marketing services to expand even further to other potential consumers who are interested.
Ultimately, although these tips are simple, they are crucial in conserving time and gives your agency the opportunity to work diligently. Under a unified, organized, and automated system, your business will thrive in managing any amount of social media accounts for local businesses in a successful manner that gives results. Apart from your agency operating efficiently, your clients will also begin to take notice in your process and its effective outcome on their business. Utilizing these essentials in managing any social media account for a business will allow your agency to work smartly, and indefinitely grow in success with the amount of clients you are able to take on and help with their social media marketing strategy.
To learn more about the productive strategies that help your agency balance managing dozens of clients, click here to schedule a free personalized demo with our Social Rotation team.
When constructing and implementing a social media marketing strategy, the purpose is to get the potential consumers who engage with your brand to convert into sales and recurring customers for your business. Through social media, any business has the opportunity to illustrate their value to the type of consumers who need you most. However, the most successful businesses in the digital space are the ones who not only listen to their consumer base, but understand who they are specifically trying to market their services to.
Based on how you answered those questions, you will notice that the most successful brands in digital marketing aim to specifically market to their target audience. By utilizing this knowledge of who their target audience is and focusing on their strategy with specific information about them, they consequently see the most return and success from the content they post on social media.
A target audience is a specific group of people that your business is trying to reach and influence on your business’ social media. These are typically the people who are the best potential consumers for your brand to convert into recurring customers. The target audience of a brand is most interested in the content a business posts, and furthermore the products and services that are offered.
With this being said, focusing on your business’ target audience does not mean that the opportunity to sell to any type of consumer is not there. Rather, your social content will be the most successful in converting potential consumers by targeting those on social media who will inevitably be more inclined to engage with your business. The target audience of a business usually has similar characteristics such as demographics like age, and most importantly buying behaviors. Although creating content to only target a specific audience may seem extremely narrow, it will ultimately expand your social media reach. By targeting those most interested in your brand by creating content that speaks primarily to this audience, you will quickly build brand awareness, increase social engagement, create relationships with users through active interaction, and consequently generate more sales. Talking precisely to your best potential consumers on social media will produce the best outcome for your business from your marketing strategy.
When determining a target audience for a certain business, it starts with some research. The purpose of this marketing strategy is to connect and continue building your target audience, so you must reflect and understand who takes the most interest and absorbs the content best.
The first step in finding your target audience is to look at your social media now and observe who actively engages the most, and what about them makes these people interested in your business. Another way to research your target audience as well is to find competitors’ social media similar to your own to see who is interacting with them, and what content is producing the most success on their page. When looking at another business’ social media page, it may be easier as an observer to see what visuals and language work from an outside view, rather than content produced from your own business. Getting an indication of what type of content works in producing engagement will give you a lot of information on your users and therefore who is your target audience.
Some key characteristics to a target audience include their age, the times which they are on social media, specific pain points, and their purpose for taking interest in your brand. By taking some time to research your user’s demographics, you will easily see some patterns and specific demographics that your business typically speaks to. Taking the time to get to know your target audience and potentially some trial and error in producing content will guarantee you success in your social media strategy.
After researching and understanding your business’ target audience, it is time to narrow in your social media strategy specific to them. To be the most successful in reaching this audience, you must first be active on the social media platforms they use the most. If you are posting on specific platforms that they do not spend time on, the content targeting them will essentially never be seen and completely miss the audience. Furthermore, when creating specific content, use and keep your research in mind. Your content should be similar to previous posts that they responded to the best and converts these potential buyers effectively into sales. It is crucial that this content speaks to your audience, and how your business is valuable to them.
Social listening is a great example of how to continue speaking and building your business’ target audience. Although the initial research of figuring out your brand’s nice audience is, it is also important to continue researching and staying up to date with current trends on social media. By taking part in producing content that people are currently watching and listening to the most, you can easily reach and expand your target audience and consequently your conversion of sales. Types of social listening include keywords, hashtags, or just overall trends in relation to social media and current happenings in the world. The more interaction you can receive from your target audience, the more brand awareness, exposure, and success your social media marketing strategy will see.
Focusing on your target audience in creating content as a business can be utilized as an extremely important aspect of a successful social media strategy to convert more potential consumers.
There are also current marketing tools that help you immediately target your business’ audience successfully. Through platforms such as Social Rotation, you can access done-for-you content specific to your business’ niche that are proven to target and convert your audience. That way, you can indulge in immediate success on your social media by engaging with your best users rather than going through a period of trial and error with your content.
To learn more about pinpointing your business’ target audience and how Social Rotation could help you increase brand awareness and sales simply through reaching your audience, click here to schedule a 1-1 call with our customer success team.
To see if you are making these common mistakes, let's take a look at the social media platforms you currently use for your business.
When you look at them through the perspective of a potential new customer, do you think that it gives an accurate representation of your brand? And furthermore, would it intrigue you as a potential customer to learn more about what your business has to offer?
Think of your social media as an extension of your business. It should accurately represent your brand’s voice and present what your business has to offer. Social Media marketing has become the most valuable tool for potential and recurring consumers to read, share, and discover your business’ products quicker than ever before.
The digital age has become more effective than ever in converting sales for businesses. Take this opportunity to get a leg up against competitors on social media before your business gets left behind.
But, as a business owner, it may be difficult to pinpoint exactly where to start in terms of improving your social media. You may be wondering what the common mistakes are, and what steps to take to make the easy yet valuable fix.
1. Inconsistently Posting On Your Platforms
Being consistent with posting content is one, if not the most essential piece to your success on social media. If you are not posting regularly, consumers cannot discover, share or take any interest in your brand, which is the purpose of social media for a business. Although staying active and consistent is continually talked about in the social media marketing space, most businesses fail to reach this benchmark. Social media is an extremely reputable marketing tool, but you must be consistent. One tip to stay active on your business’ social media is to create a daily schedule and automate your content.
2. Failing To Reach Your Brand’s Target Audience
Another avoidable mistake a lot of businesses make on social media is that they are posting consistently, however the content does not speak to their target audience of consumers. When you begin to post regularly, you unlock the opportunity to leverage social media as a listening tool; for example, what posts are your audience responding to the best? Which type of posts get the most engagement and interaction? A quick review of your social media will help reveal which content speaks specifically to the type of consumer you are targeting. In result, your business will see an exponential increase in engagement and consequently sales. Use their response as feedback to increase their curiosity in future content and interest in your brand.
3. Not Planning Out Your Posts and Content
By scheduling and devising a plan ahead of time for your content, you can easily avoid the first two mistakes discussed on your social media. Instead of having to remember to post or potentially having difficulty on creating content, planning out what you will post to social media ensures your business will never be inactive and gives you more time to evaluate how to further improve the type of content you generate for your audience. The goal of your accounts are to increase brand awareness, build relationships with consumers, provide valuable content, and present what your business can offer. With a clear strategy in place, you can utilize your social media in a way that can meet or exceed its full potential for your business.
With these common mistakes in mind, your next move is to put a plan into place to improve your social media platforms. It will be worthwhile to work out your strategy and your execution of this plan quickly while also making small adjustments overtime. Dedicating this time will inherently give you an advantage on social media over other businesses who did not take this opportunity to better their strategy.
Savvy business owners see this advantage in tools and services that fully automate their business’ social media by posting regularly on a schedule that is customizable for their target audience. Not only will they avoid these simple mistakes on social media, they have automated and a proven and effective strategy.
To learn more about creating a marketing strategy that will give you an unfair advantage and dominate your competitors, click here.
It is no secret that in digital marketing, social media has quickly erupted into the most effective strategy for a business to not only generate leads, but engage consumers in a way that continually keeps them coming back.
With so many options available, why aren't more businesses leveraging these platforms?
Ultimately, it comes down to time. There are only so many hours in a day. Coming up with content that is captivating and successful can be extremely exhausting and time consuming, even as an agency. Though most businesses try to spend only 15 minutes a day on content, 43% spend up to 75 minutes per day on their social media marketing. And with a limited level of expertise in creating a successful digital marketing strategy, most small businesses will consequently give up on social media and stop posting. Now, when consumers are looking in the area for a small business with their type of services, they will think that they may be closed due to their inactivity, and move on to find another business.
This is where your agency comes into play, positioned to help them thrive.
As an agency, you provide products and services to local businesses that they cannot do on their own. You probably are used to marketing to a specific niche, constantly creating new offers that cater to their pain points and places that they could potentially improve their lead generation and revenue. As mentioned before, even as an agency, creating content takes a massive amount of time.
Offering multiple full scale services to keep recurring clients is hard, especially when the service involves content. But what if you could create an offer that not only could be utilized by any type of niche or business, but also generates hands off profit continuously with a great product you do not even have to build…
Through white labeling a SaaS platform, you can leverage an enterprise level platform to generate an irresistible offer for your clients that not only requires minimal support on your end, but also further solidifies your relationship with your client since it is branded to your agency.
In short, a white label is a license that allows you to leverage a platform and label using your own brand to be sold to any a local business. This solution affords you the opportunity to have a fully developed and supported offer that you pay a small fee to use in comparison to what the build and support costs would be if you were to fully create an offer yourself. As an agency, your expertise is to find, close, and fulfill for you clients. White label solutions give your agency the opportunity to utilize product and immediately start offering it to local businesses under your brand.
At Social Rotation, we offer a white label solution that ensures agencies under our platform can offer Done-For-You content that is posted and rotated to their clients' social media platforms. There is no easier way to get your foot into the door than using a proven model and platform.
As an agency, you set your own prices for access the “software”, and can offer it as a stand alone product, or bundled with other services you offer.
By utilizing the white label model, you are expanding your revenue as a business without having to actually generate more products. Not only does your offer save local businesses a lot of time by not having to create content from scratch, but it also spares your agency a lot of time because you are selling white labeled content with your logo on it.
White labeling can be done to products such as email marketing, social media posts, and website design. This offer from your agency gives small businesses the opportunity to continually build brand awareness, guarantees their content is always in front of their target audience, and builds them a social media platform that drives consumers to their business.
By now you are most likely considering white labeling a platform that you can offer as a way to generate additional revenue for your agency.
Here at Social Rotation, we offer a powerful, yet affordable solution that is the perfect fit for agencies looking to rapidly expand their service offerings. You can quickly boost revenue by offering our service to your current client base, or leverage a trial offer to make those first steps with new clients.
Every new agency account includes a certification program to ensure you fully understand the platform, implement it comprehensively for your agency, and can speak knowledgeably about the platform to your clients. Social Rotation provides your agency a platform to access completely unbranded content, and turn it into your own to offer to your local businesses who need your assistance in social media marketing. You sell the service as your own in every sense, from the content to your agency branded dashboard and client interface.
We provide a range of different templates, including specific packs for holidays and almost every local niche you can think of. All you have to do is put your logo on and sell it.
To Learn How To Leverage Social Rotation As A White Label SaaS To Boost Revenue For Your Agency, Click Here.
As a small business owner, time is invaluable.
Although social media is a great tool for businesses to boost engagement with their business and drive sales, it is often disregarded because most business owners simply do not have the time to stay active. From posting quality content on the page to replying to comments and being interactive with users, social media can quickly build up into a very time consuming project.
But your limited time as a business owner should not limit the amount of success you could see with any digital marketing strategy.
“Done For You” content is a way that small businesses can post consistently on social media without doing the time consuming work. Essentially, the content is already built out for you, and all your business has to do is post it. It is even possible to schedule posts along with captions and a first comment, putting your business’ social media on autopilot. That way, you can still build a strong social media presence online, without having to sacrifice or cut time from other important matters in your business.
This type of templated content comes in many forms, including packs of posts for businesses in specific niches like a hair salon or restaurant, and also packs that could be used by any type of business, such as holiday content. “Done For You” content gives your business the opportunity to post valuable content to your target audience in a way that increases customer awareness, brings in traffic, and makes your social media platforms perform optimally in generating revenue and building your amount of recurring consumers.
Social Rotation is a software that gives you customized, niche-specific content that posts to all of your social media platforms. From small businesses to franchises, Social Rotation’s features allow your business to manage social media marketing efficiently but also successfully engage your consumers on the platforms they spend the most time on. Furthermore, although your social media platform will be completely scheduled out, our content packs are always updated, so your platforms will never be behind on new social media trends and are always engaging to your consumers. With almost 75% of consumers more likely to recommend a brand to others after having a good social media experience, utilizing this system is the perfect chance to elevate your business’ online presence and sales.
Rather than spending countless hours each week trying to create fresh content to post, Social Rotation allows you to connect all of your business’ social media accounts in under 10 minutes and schedule out content for the entire year. This way, you can still build your online presence on you social media platforms, without having to spend a great amount of time on it.
Additionally, you have the ability to pre-set customized content to easily post once or multiple times a day keeping you relevant on your prospects timelines. You can even upload your logo to brand your content to truly make it your own to help stand out from your competitors. With just a few clicks, your content can be scheduled and will be automatically posted.
Now is your opportunity to finally build successful social media platforms for your business by leveraging content that is already completely done for you. Your time may be limited as a business owner, but that should not prohibit your potential success.
To learn more about how to execute “Done For You” content in a way that will greatly benefit your business, book a personalized demo with our team here.
As with any part of a business, the landscape of social media is ever-changing. From new ways of interacting with consumers on platforms such as Instagram Reels to the continuous growth of brand interaction online, it is crucial that businesses continue to adapt to the various evolutions of these platforms.
With every new development overtime, there is an opportunity for your business to adapt and in turn become more effective in brand awareness, increasing engagement, and ultimately getting more sales. Social Media continues to grow in its amount of assets that can be utilized by businesses, and create more potential for you to succeed on the platform. Your business must understand the current patterns and trends that will enhance your marketing strategy and allow your business to grow.
But how can you execute these opportunities for your business’ platforms in a way that effectively creates the most success?
1. In 2022, there are over 5 billion active social media users.
As of this year, over half of the world is now present on social media. Furthermore, this number is a 10% increase from last year’s statistics. Social media continues to grow and be a crucial source of media and communication, especially between businesses and consumers.
2. The current global advertising market is worth more than $700 billion.
Just like the platforms of social media, the advertising market has also grown significantly this year. Although advertising becomes more competitive as more businesses invest, this method of marketing would be quickly abandoned if it was not effective. Advertising on social media platforms is a successful way for potential leads in your target audience to discover your business.
3. The average social media user is present on 9 platforms.
As a business, it is important that you are present and active on the platforms your target audience uses. Creating quality content and an active presence on every social media platform can be time consuming, so your business should understand what platforms your consumers utilize the most and focus on succeeding specifically on those.
4. 90% of social media users follow a business platform.
Any business not on social media is actively losing potential quality leads every day. Social media is a great way for consumers to keep up with their favorite brands and in turn become a recurring customer in a product or service they believe in.
5. Almost 85% of Instagram users use the platform to discover new products and services.
Not only is social media a way for consumers to keep up with brands they know, it also allows them to search for new business and products to invest in. Furthermore, after discovering a new business on social media, 87% of people actually took action and bought a product. Developing a platform that speaks to your business’ brand brings greater brand awareness and exposure to quality leads.
6. The average facebook user clicks on at least 12 ads per month
Along with the ever-growing advertising market, consumers also utilize pathways such as Facebook ads to discover and learn more about a business’ products. As mentioned previously, you must understand your audience and what marketing strategy they will respond best to, which may take some trial and error.
7. 60% of people cite that the authenticity of content is a main factor in following a brand
Consistent content that is authentic to your brand’s voice captures the attention of potential consumers and heavily influences their buying decision. The more engagement you can get on your page by posting quality content, the more success you will see from your business’ platforms.
8. Over half of people like seeing polls and quizzes from businesses on their platforms
There are many different features of social media, such as polls and Q&A boxes that give followers another way to interact with your business on social media. Not only does this engage consumers, but also provides them information about your products or services in a creative way.
9. 63% of customers expect businesses to offer customer service through social media
Social media has evolved into an avenue of communication between the brand and user. By being active on your platform, it allows your business to build a relationship with your potential and recurring consumers in a way that builds trust and rapport. Utilizing your platform as a medium for customer service strengthens this dynamic because it illustrates to your customers that your business cares about their feedback and satisfaction with your products.
10. Visual formats are 40x more likely to be shared on social media
Social media is a visual medium to search and communicate. By providing visual formats in your content, you will boost consumer engagement, interest in your brand, and drive them to ultimately make that sale. User generated content and video marketing are a few examples of visually formatted content.
With all of these statistics in mind, it is crucial to develop a strong marketing strategy for your social media platforms with your target audience in mind. As social media continues to provide more opportunities to businesses, you must adapt and take advantage of the features offered to continue seeing the best results.
To help effectively grow your social media and seize the opportunities it can offer your business this year, click here to book a free personalized demo with our team.
It is no secret that in any marketing strategy, the goal is to generate more quality leads. No matter the type of business or audience, increasing a brand’s visibility to their desired community inherently brings more consumers to interact with the business to some degree. The better the potential buyer’s interaction with your brand is, the more likely they are to make that decision to become your consumer.
Over the last few years, social media has become the main way of communication and networking across the world. With that being said, businesses have taken advantage of this method of communication between their business and their consumers, cultivating it into one of the strongest marketing strategies currently out there. By simply making your business visible, giving the brand a voice, and directly interacting with your target audience, your products and services essentially market themselves to potential consumers.
But, you may be wondering, where do you start in building your business on social media and successfully market the brand to your intended audience of buyers?
Here Are A Few Strategies That Will Drive Your Sales Through Social Media:
Presence
The first and foremost thing your business must do on social media to increase your engagement and sales is to actually be present. With over half of users utilizing social media as a way to research brands and products, your business must be discoverable on the platform. The easiest way to improve your social media presence is to be active, and consistently posting content for consumers. The more you post and interact as a brand, the more likely someone will find your business and invest in what you offer. Just by the mere exposure of your brand to consumers, you will effectively see an increase in brand awareness and quality leads who take interest in your business. As potential consumers are always looking for the next best thing, you have to always be discoverable to someone exploring and make your recurring consumers eager to know what you have coming for them.
Content Quality
In order to boost your social media’s engagement and generate more leads, you must produce content that educates, entices, and is generated for your business’ specific audience. The objective of posting consistent content is not only to grow your brand awareness, but for people to take interest in what you post, and consequently your business. Content can quickly become repeated and boring, so it is important that you create a solid content strategy that works for your business’ branding and target audience. Utilizing ideas such as showing your products or services in use, behind the scenes, videos, sneak peaks, sharing customer reviews, Q&A, and latest trends are just some of the few ways to keep your social media fresh and continuously interesting in a way that still fits your brand.
Genuine Interaction and Service
Did you know that 71% of consumers are more likely to recommend a brand after a good experience on social media? Along with building your business’ voice on your social media platform through content, it is crucial to also communicate with those potential consumers who are interacting with your page. By fostering a genuine relationship between your brand and audience, your business can successfully communicate with users online on your platform. This type of customer interaction will not only provide the best experience and service to your followers, but also consequently convert more people who visit your page into loyal recurring customers.
Ultimately, by investing in your business’ social media, you can easily build a platform that effectively drives your sales better than any other marketing strategy. Take advantage of this opportunity and become available to potential consumers who are trying to find you before it is too late.
To get a jumpstart on your business’ social media marketing strategy using consistent posting and smart content that fits your brand, click here to see what we have to offer.
As business owners, we realize that spending time to find content to post or worse creating your own graphics can be time-consuming and difficult. But it doesn't have to be.
Have you heard of a free graphic design app called Canva? It is an amazing app that allows you to easily design anything you could possibly imagine.
Now I know what you are thinking. I'm sure you are thinking that you are no designer and it can't be that easy.
Well, that is partially true. You are not a designer, but we make it easy for you to look like you are a designer. We have designers on staff and we have taken the time to create social media graphics you can easily customize for your own agency.
But what's even better than Canva Templates is a social posting platform that makes posting those graphics to all of your social accounts fast and easy. And the platform saves your content where you can repurpose it later.
This week we are giving you a new Canva Template that is a tribute to Mel Robbins but is a template that can be used in just about any industry.
And just when you thought I had given you all of the good news possible. I have even more good news. Social Rotation gives our members new content each and every month. And not just a little content, a LOT of content. We give you Canva Templates as well as done-for-you posts in a variety of niches on a variety of different subjects three times a month.
If you have a single location Social Rotation account, log into your account.
Click on Admin.
Click on Training. You will find your new templates at the bottom of that screen.
If you have a Social Rotation Agency account, log into your account.
Click on Agency Training.
Then click on Resources. Scroll down and you will see all of the Canva Templates we have available to you there.
