With digital spaces such as social media becoming one of the main ways of communication, especially over the past few years, Twitter has become the hub of news outlets and sourcing news. Since its original launch back in 2006, it has grown alongside its colleagues like Facebook and Instagram, and has become one of the top social media platforms in the world that users turn to for networking, entertainment, and of course news.
But, despite being a huge channel for communication, Twitter is seemingly much less utilized by businesses in their social media marketing and building relationships with their consumers, comparatively speaking. Although you can always find larger chain businesses on the platform such as Amazon or Burger King, it is much more rare to find your smaller, local businesses on the app.
For most businesses, lack of time is usually the main factor as to why they are not present on Twitter, and instead stick to using only one social media channel. On the other hand, there are other businesses who could use Twitter, but ultimately do not see any return or benefits in being active on the platform. However, the idea that Twitter is only a news source, and not for business to consumer use, is actually a huge misconception. Just like other social media apps, Twitter is comparable in the success it can produce for businesses in their engagement, discoverability, and the undeniable potential in its users’ response to ad campaigns.
So now you may be wondering, how can businesses like yours use Twitter to its greatest advantage in your strategy, and is it worth your time and investment to include this social channel into the list of places that you market your business in?
Although the landscape of social media is always changing, and these statistics will most likely change over time, it is essential that your business understands the advantages of each network you are on or maybe not on yet, and how you can adapt your strategy based on current metrics. With most local businesses not even thinking about adding Twitter into their marketing and social media strategy, there is a huge window of opportunity for your business to target your audience and lead them all to your business’ page, without any competition. From the opportunity of greater discoverability due to users’ inherent behavior on the app, to undeniable results on Ad Campaigns that are worth far beyond their monetary price, Twitter provides both a network and endless opportunities for your business to be successful in your marketing endeavors.
To learn more about how to effectively market and run ad-campaigns on Twitter that will produce results and improve your discoverability, engagement, and overall success on social media for your business, click here to schedule a personalized one-on-one demo with our team.