Around 8 years ago, I left my brick-and-mortar business after my “unconventional” online business started to blow up. My online business has been an amazing journey and it’s something that I am thankful for every day.
Perhaps those great early experiences, with being an online entrepreneur, have fueled my obsession with the unique online business models that I’m lucky enough to learn about almost every week.
Today, I want to tell you about a business that a 19-year-old University of Arkansas student put together that has him netting over $2,000 a month from the comfort of his dorm room.
The best part is that he’s built up this business in just under 4 months (117 days) and he’s making that money with a business model that is almost completely automated.
I was lucky enough to meet “Jeremy” (not his real name because he wanted to remain anonymous) at a recent marketing conference and we immediately hit it off. He told me his story and gave me permission to retell it here because he’s a big fan of helping others to start their own businesses (which is why he and I hit it off).
In today’s article, I’m going to walk you through exactly why Jeremy’s “Social Content and Scheduling” business is such an opportunity for new online entrepreneurs, why it beats the pants off what most everyone out there is trying to do when they first start, exactly what he’s doing for the Chiropractors that he works with, and how you can build your own $2000+/month business using this exact business model.
Let’s dive in and get started.
Every single week, I talk to people who are stuck in a job that they hate and are looking for a way to start something of their own by leveraging the internet. When most of those folks actually take action and start something, I typically see them trying to build something that is overly complicated and will end up driving them crazy as it starts to grow.
If you’re a new entrepreneur who is looking to build a business on top of the internet, this may be one of the most important blog posts you ever read. I say that because taking the advice that you’re about to read and closely modeling this business is going to save you a ton of headaches that most new online business owners run into.
Some folks will glance over this article quickly and not read all the finer details. That would be a mistake. I’m about to break down a business model that seems overly simple but is actually genius in how it all comes together. You could waste a few years trying a bunch of things that don’t scale, or you can just follow the detailed steps below and get a head start on most of the other folks out there.
The beauty of Jeremy’s business is that it is simple. (more on that as we get into the later parts of this post).
Before we get into Jeremy’s super smart “Social Content and Scheduling” method, I should talk about some of the most popular online business models that I see a ton of new online entrepreneurs trying and failing at (and why that’s happening).
Let’s cover the 2 most common culprits:
1. Custom Website Building
I see this one all the time. You sign up for a website builder like “Square” and you get the idea that you can use it to build amazing looking websites for small business owners. The problem is that this model doesn’t “scale”. What I mean by “Scaling” is that you can never really do enough volume building custom websites to get ahead. It takes a ton of time to build these for individual businesses (if you do it right) and then you look up and realize you’re making less than most of your friends with minimum wage jobs (when you break it down by hour).
2. Facebook Ad Management
This is a service that can yield a ton of income per client. The problem is that most people don’t have the skills to make it work. An excellent Facebook ad manager has to understand how to craft an enticing offer for Facebook, how to talk the business into getting on board with the offer, and they have to follow the subtleties of how the Facebook Ad Manager works. Those skills can take years to develop. It’s a lucrative model, but one that can get new online entrepreneurs in trouble fast if they don’t have the skills (and hurt your reputation if you can’t deliver results).
The overly complicated (and difficult to scale) business models above can be lucrative, but they aren’t the kind of thing that lends themselves to those just starting out.
That said, let’s dig into Jeremy’s Social Content and Scheduling method. I think you’ll quickly see why this technique is perfect for newbie online entrepreneurs.
A 10k foot overview of Jeremy’s business model:
That’s the general overview of how it works. Let’s dive into a more detailed step-by-step guide as to how it all works.
I wanted to make sure that I got you a ton of detail on how Jeremy actually does everything in his business. In the following paragraphs, I’m going to walk you through everything in detail.
I think the biggest secret to Jeremy’s success lies in the fact that he only goes after Chiropractors who are likely to need his service in the first place.
He told me that he has a very specific set of criteria for the kinds of Chiropractors that he’s looking for.
Jeremy’s Ideal Client Chiropractor Client:
This is how Jeremy goes about finding these clients:
Once Jeremy has decided on the 10–15 offices that he wants to visit in an area, he plans a trip so that he can visit them all in one day and drop off a special package at each of their offices.
It works like this:
Jeremy doesn’t try to talk with the Chiropractor or pitch his services when he’s doing the donut drop off. This is one of the keys to his method.
The Secret behind Jeremy’s service is that he’s posting “templated content” and not managing the comments or messages that come into the page (that is still the office staff’s responsibility).
Once Jeremy lands the client, he goes to work. This is where the magic happens.
The $200/month “Social Content and Scheduling” service is powered by a few key things.
Before we dive into the steps, Social Rotation offers a numerous variety of “Done-for-you” Content packs all within your dashboard.
Here are a few example Facebook Pages with the Social Rotation niche packs:
You can save yourself a few weeks of design work by utilizing Social Rotation's Done-For-You content.
With Social Rotation, you are given all of the available packs at once. You can use them for all of your clients in your specific niche. Follow the tutorial below to get each client setup.
Step 1: Sign up for a Social Rotation Account
The first thing you will want to do is get signed up for a Social Rotation account. You can do this by going to www.socialrotation.com.
There are several pricing plans to choose from, and you will be tempted to go for the single location option, but to white label the software you will want to select the agency option.
Once logged in you will want to go to White Label Settings and then White Label from the left-hand menu.
Inside of the White Label Settings, you will start by choosing your top-level domain. This is the domain your clients will use to log into the software (if you choose to give them access). Then you will add your logo, email address, and mailing address, then hit the Update White Label Settings Button.
Next, click on Client Training from the left-hand menu. You will choose to either allow your clients to access the Social Rotation training or you can create your own training documents and videos and add the link to this area.
Lastly, we will create your order form links to send to clients to purchase your social media posting services by clicking on Subscriptions from the left-hand menu.
This subscriptions area works with Stripe. First, you will begin by adding your Stripe Publishable Key and the Secret Key. You will find these under the development area of your Stripe account. Then you will hit the Create Subscription Plan
To create a subscription plan you will name your plan, choose the amount you want to charge for this service, decide if you want to have a trial period and a trial price, choose your currency and what frequency you want these charges to have. You also have the option of using the pre-established bullet feature list or use your own.
Once you get the subscription set up, you will use the URL next to that subscription to send to your clients to purchase your services.
Once they have made the purchase, the system will automatically add them as a client location to your dashboard.
Step 2: Granting Clients access to Content Buckets
From the dashboard, you will choose Content from the left-hand menu and then choose Market Place. Scroll down until you find the Chiropractic content. You will find two different content packs to choose from. Click on the 'Click Here For Details' button.
Then you will choose to Claim this pack.
Then you will click on Purchased Buckets from the left-hand menu, then click the Create New Bucket button.
Click on the drop-down button to expand the Edit Item area and add your bucket name and hit the save button.
You can then grant access to your clients by clicking on the gray lock icon and selecting the business you wish to share this content with and hit the save button.
Step 3: Client Set up
Click on Client Locations from the left-hand menu. Then find your client and click on the Action drop down menu to the far right and then choose Login As. This will then leave your agency dashboard and take you to that client's dashboard.
Then you will click on Admin from the left-hand menu and then select your info. At the bottom of this page you will select the timezone your client is located within.
Next, you will choose Watermark in the left-hand menu. Click the green upload button and add your client's logo. We highly suggest you use a png file with a transparent background. Once you have added your logo you will adjust the Transparency and Scale so that it will fit within the white box in the upper right-hand corner. You can click to drag your logo to fit into that area.
Lastly you will connect your Social Media accounts by clicking on Social Networks from the left-hand menu. Click on the green connect button next to each account and follow the propmts with each platform. (Once you have connected Facebook you will see a toggle for Instagram.)
If you are an admin of your client's Facebook accounts you can do this for them or you can have your client's log into the account and connect the social accounts themselves. We highly recommend being an admin of their accounts to make this process seamless for your clients.
Step 5: Edit Content for Clients
Click on Content and then Prebuilt Buckets from the left-hand menu.
Then click on Create Bucket Ignore Scheduling. (Preserve Scheduling is only for date based content like National days or Holidays).
Click on the dropdown arrow to expand the Edit Market Item, add your bucket name and click the green save buttong.
You then can select a few other things to customize this content bucket.
A. You can click on the chat bubble icon to bulk edit all first comments. This will apply only to Facebook posts. This is a great place to add in web addressees.
B. You can choose the stamp icon to watermark all of the images in the content bucket. If the icon is in white it will add your logo to each image when it posts. If the icon is a light gray color, it will not add your logo.
C. You can click on the blue randomize button to shuffle all of the images in the bucket like a deck of cards. This is helpful when content has similar sets, it breaks those up so that they are not posted back to back.
You also have the option of editing the captions that are automatically added to each piece of content. You can do that by clicking on the edit button and changing the text. You also have the option of deleting any content that you do not want.
Step 6: Create a Schedule
Now we will schedule content by clicking on Scheduler and then Rotation from the left hand menu. Then clicking on the Schedule New Rotation Content button.
Then you will select which social network you want your content to go out to. Choose the content bucket you want this schedule to pull from. Then choose what day(s) of the week you want this schedule to go out on and what time of the day you would like it to go out on and finally if you would like to watermark the images with your logo.
You can create as many schedules as you would like. We recommend 2x a day every day.
Congratulations you have just scheduled all of your content for your client for the year. The software will run everything while you continue to collect your monthly fee.
I just showed you how Jeremy built a $2000+/month business by helping Chiropractors with the Spice up their Facebook pages. We walked through the method that he follows and why this is such an effective business model compared to what most new online entrepreneurs start with.
The next step is to get started. Go pick up Social Rotation and get started. From there, you can find all the clients you’ll ever need with a quick Facebook search (as we taught above)
To learn more about this model and how to execute it utilizing the Social Rotation platform, click here to schedule a one-on-one call with our team.