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How A College Freshman Built A $2200/Month Business In 117 Days By Helping Chiropractors SPICE UP Their Facebook Page

April 4, 2022 by Jeff Schwerdt
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A Memento From Ben Adkins: Taking A Look At The Most Proven And Successful Online Business Opportunity Any Person Could Model 

Around 8 years ago, I left my brick-and-mortar business after my “unconventional” online business started to blow up. My online business has been an amazing journey and it’s something that I am thankful for every day.

Perhaps those great early experiences, with being an online entrepreneur, have fueled my obsession with the unique online business models that I’m lucky enough to learn about almost every week.

Today, I want to tell you about a business that a 19-year-old University of Arkansas student put together that has him netting over $2,000 a month from the comfort of his dorm room.

The best part is that he’s built up this business in just under 4 months (117 days) and he’s making that money with a business model that is almost completely automated.

I was lucky enough to meet “Jeremy” (not his real name because he wanted to remain anonymous) at a recent marketing conference and we immediately hit it off. He told me his story and gave me permission to retell it here because he’s a big fan of helping others to start their own businesses (which is why he and I hit it off).

In today’s article, I’m going to walk you through exactly why Jeremy’s “Social Content and Scheduling” business is such an opportunity for new online entrepreneurs, why it beats the pants off what most everyone out there is trying to do when they first start, exactly what he’s doing for the Chiropractors that he works with, and how you can build your own $2000+/month business using this exact business model.

Let’s dive in and get started.

Why Jeremy’s “Social Content and Scheduling” Business is the perfect fit for most new Online Entrepreneurs.

Every single week, I talk to people who are stuck in a job that they hate and are looking for a way to start something of their own by leveraging the internet. When most of those folks actually take action and start something, I typically see them trying to build something that is overly complicated and will end up driving them crazy as it starts to grow.

If you’re a new entrepreneur who is looking to build a business on top of the internet, this may be one of the most important blog posts you ever read. I say that because taking the advice that you’re about to read and closely modeling this business is going to save you a ton of headaches that most new online business owners run into.

A Warning:
Some folks will glance over this article quickly and not read all the finer details. That would be a mistake. I’m about to break down a business model that seems overly simple but is actually genius in how it all comes together. You could waste a few years trying a bunch of things that don’t scale, or you can just follow the detailed steps below and get a head start on most of the other folks out there.

The beauty of Jeremy’s business is that it is simple. (more on that as we get into the later parts of this post).

The 2 most common online business models that new online entrepreneurs start because they seem easy (that are actually really hard to make work).

Before we get into Jeremy’s super smart “Social Content and Scheduling” method, I should talk about some of the most popular online business models that I see a ton of new online entrepreneurs trying and failing at (and why that’s happening).

Let’s cover the 2 most common culprits:

1. Custom Website Building
I see this one all the time. You sign up for a website builder like “Square” and you get the idea that you can use it to build amazing looking websites for small business owners. The problem is that this model doesn’t “scale”. What I mean by “Scaling” is that you can never really do enough volume building custom websites to get ahead. It takes a ton of time to build these for individual businesses (if you do it right) and then you look up and realize you’re making less than most of your friends with minimum wage jobs (when you break it down by hour).

2. Facebook Ad Management
This is a service that can yield a ton of income per client. The problem is that most people don’t have the skills to make it work. An excellent Facebook ad manager has to understand how to craft an enticing offer for Facebook, how to talk the business into getting on board with the offer, and they have to follow the subtleties of how the Facebook Ad Manager works. Those skills can take years to develop. It’s a lucrative model, but one that can get new online entrepreneurs in trouble fast if they don’t have the skills (and hurt your reputation if you can’t deliver results).

The overly complicated (and difficult to scale) business models above can be lucrative, but they aren’t the kind of thing that lends themselves to those just starting out.

That said, let’s dig into Jeremy’s Social Content and Scheduling method. I think you’ll quickly see why this technique is perfect for newbie online entrepreneurs.

Jeremy’s genius “Social Content and Scheduling” Business Model.

A 10k foot overview of Jeremy’s business model:

  1. Jeremy uses Facebook to search for Chiropractors, in a 100-mile radius, that have Facebook pages and are trying to post content to that page. He’s looking for Chiropractors that already understand the value of posting to their Facebook pages.
  2. He then makes a list of those Chiropractors and segments them by town.
  3. Once a week, he travels to one of the towns and drops off special “nice to meet you” packages to around 10–15 Chiropractors in that area.
  4. A few days after he drops the packages off, he calls the business back and asks for a meeting with the Chiropractor (they are receptive to actually scheduling a meeting because of the package that he dropped off a few days before).
  5. In the meeting, he gets to know the Chiropractor better and explains the Service that he provides.
  6. He makes them an offer on the “Social Content and Scheduling” Service that is hard to refuse.
  7. To fulfill the service, he posts 2 social media post a day to their Facebook page for around $200/month. This keeps their pages looking extremely active and inviting to new patients. He uses software to automate the posting process so the total work for Jeremy is around an hour to set everything up and then he sits back and collects payments.
  8. Once a month, he emails his 11 clients (who are all paying $200/month) and makes sure they are doing good.

That’s the general overview of how it works. Let’s dive into a more detailed step-by-step guide as to how it all works.

How to Setup, Sell, and Automate the $200/month Service for Chiropractors.

I wanted to make sure that I got you a ton of detail on how Jeremy actually does everything in his business. In the following paragraphs, I’m going to walk you through everything in detail.

Part 1: How Jeremy finds Ideal Clients.

I think the biggest secret to Jeremy’s success lies in the fact that he only goes after Chiropractors who are likely to need his service in the first place.

He told me that he has a very specific set of criteria for the kinds of Chiropractors that he’s looking for.

Jeremy’s Ideal Client Chiropractor Client:

  • They have a Facebook page for their practice.
  • They have been in business for at least 3 years.
  • They have posted on their Facebook page at least 3x in the last 3 months.
  • They have at least 300 existing fans of their business page.
  • They have a business website that doesn’t look horrible (it looks like they care about their online presence).

This is how Jeremy goes about finding these clients:

  1. He types “city name Chiropractor” into the Facebook Search Box.
  2. He clicks into each of the top 15–20 search results and evaluates the office’s Facebook page.
  3. He is looking to see if the office has put effort into their page’s appearance and if they have posted at least 3x in the past 3 months. (the more they’ve posted on their own the better because it shows that they understand the value of posting to their Facebook page.
  4. He finds a link to their website on their Facebook page and goes to check out their website.
  5. He makes a list of the Chiropractors who are a good fit for his service and starts plotting out a course to visit their offices to drop off his “special packages” at each one.
Part 2: How Jeremy uses Donuts to get past the Gatekeeper and get a meeting with the Chiropractor.

Once Jeremy has decided on the 10–15 offices that he wants to visit in an area, he plans a trip so that he can visit them all in one day and drop off a special package at each of their offices.

It works like this:

  • Before he goes out to each office, he writes a note that is addressed to the Chiropractor in the office. The note says “Hey Dr. Johnson. My name is Jeremy Smith and I am a college freshman here at James University. I am putting myself through college by helping Chiropractors get more Patients with their Facebook pages. I just wanted to drop by and introduce myself. Enjoy the Donuts!”  He creates a note like this for every office that he plans to visit.
  • Jeremy then drives to the town that he plans to deliver his packages too and buys 10–15 boxes of donuts from a local donut shop in the area.
  • He then drives to each of the offices and hand delivers the donuts and note to that office.
  • When he walks into each office, he takes the donuts in and drops them off with the receptionist. He takes special care to get the name of the receptionist at that office so that he can use that information in the next step.

PLEASE NOTE:
Jeremy doesn’t try to talk with the Chiropractor or pitch his services when he’s doing the donut drop off. This is one of the keys to his method.

  • 2 days later, Jeremy calls the offices (one-by-one) and ask to speak to the receptionist that he talked to when he dropped off the donuts (he doesn’t ask to speak to the Chiropractor).
  • He introduces himself as the college freshman who dropped donuts off a few days earlier. He then asks the receptionist if it would be possible to chat with the Chiropractor for 15 minutes about how he can possibly work with them on their Facebook page to make it more of a new patient generating machine.
  • If he gets the meeting, he schedules it and goes in to pitch his service and tell them his story (about putting himself through college doing by helping business with their Facebook marketing). If he doesn’t get the meeting, he moves on.
  • Most of Jeremy’s clients are glad to offload the responsibility of having to post to their page for $200/month because it’s so cheap compared to what many “Social Media Management” companies have pitched them ($500–1000/month for a few posts a week.

The Secret behind Jeremy’s service is that he’s posting “templated content” and not managing the comments or messages that come into the page (that is still the office staff’s responsibility).

Part 3: SETTING UP AND AUTOMATING THE SERVICE: How Jeremy sets up the Social Content and Scheduling Service without having to design any of the content himself.

Once Jeremy lands the client, he goes to work. This is where the magic happens.

The $200/month “Social Content and Scheduling” service is powered by a few key things.

  • 180 Social Post images built for a Chiropractic Office.
    (this is about 3 months worth of content if you post 2x a day to your client’s Facebook page) Jeremy told me that he gets the pre-done images from this site instead of creating them himself.
  • a Social Scheduling Software called Social Rotation. This tool allows you to schedule the content automatically and reuse the content again once it’s run out (once you get to the end of the 3 months of content it automatically starts over again).

Note:
Before we dive into the steps, Social Rotation offers a numerous variety of “Done-for-you” Content packs all within your dashboard.

Here are a few example Facebook Pages with the Social Rotation niche packs:

You can save yourself a few weeks of design work by utilizing Social Rotation's Done-For-You content.

With Social Rotation, you are given all of the available packs at once. You can use them for all of your clients in your specific niche. Follow the tutorial below to get each client setup.

Here’s how Jeremy sets each client up:

Step 1: Sign up for a Social Rotation Account

The first thing you will want to do is get signed up for a Social Rotation account. You can do this by going to www.socialrotation.com.

There are several pricing plans to choose from, and you will be tempted to go for the single location option, but to white label the software you will want to select the agency option.

Once logged in you will want to go to White Label Settings and then White Label from the left-hand menu.

Inside of the White Label Settings, you will start by choosing your top-level domain. This is the domain your clients will use to log into the software (if you choose to give them access). Then you will add your logo, email address, and mailing address, then hit the Update White Label Settings Button.

Next, click on Client Training from the left-hand menu. You will choose to either allow your clients to access the Social Rotation training or you can create your own training documents and videos and add the link to this area.

Then click on Order From Links from the left hand menu. Then you will add URL links to your Terms and Conditions, Privacy Policy and Earnings Disclaimer. If you do not have these, we recommend using termsfeed.com to create them.

Lastly, we will create your order form links to send to clients to purchase your social media posting services by clicking on Subscriptions from the left-hand menu.

This subscriptions area works with Stripe. First, you will begin by adding your Stripe Publishable Key and the Secret Key. You will find these under the development area of your Stripe account. Then you will hit the Create Subscription Plan

To create a subscription plan you will name your plan, choose the amount you want to charge for this service, decide if you want to have a trial period and a trial price, choose your currency and what frequency you want these charges to have. You also have the option of using the pre-established bullet feature list or use your own.

Once you get the subscription set up, you will use the URL next to that subscription to send to your clients to purchase your services.

Once they have made the purchase, the system will automatically add them as a client location to your dashboard.

Step 2: Granting Clients access to Content Buckets

From the dashboard, you will choose Content from the left-hand menu and then choose Market Place. Scroll down until you find the Chiropractic content. You will find two different content packs to choose from. Click on the 'Click Here For Details' button.

Then you will choose to Claim this pack.

Then you will click on Purchased Buckets from the left-hand menu, then click the Create New Bucket button.

Click on the drop-down button to expand the Edit Item area and add your bucket name and hit the save button.

You can then grant access to your clients by clicking on the gray lock icon and selecting the business you wish to share this content with and hit the save button.

Step 3: Client Set up

Click on Client Locations from the left-hand menu. Then find your client and click on the Action drop down menu to the far right and then choose Login As. This will then leave your agency dashboard and take you to that client's dashboard.

Then you will click on Admin from the left-hand menu and then select your info. At the bottom of this page you will select the timezone your client is located within.

Next, you will choose Watermark in the left-hand menu. Click the green upload button and add your client's logo. We highly suggest you use a png file with a transparent background. Once you have added your logo you will adjust the Transparency and Scale so that it will fit within the white box in the upper right-hand corner. You can click to drag your logo to fit into that area.

Lastly you will connect your Social Media accounts by clicking on Social Networks from the left-hand menu. Click on the green connect button next to each account and follow the propmts with each platform. (Once you have connected Facebook you will see a toggle for Instagram.)

If you are an admin of your client's Facebook accounts you can do this for them or you can have your client's log into the account and connect the social accounts themselves. We highly recommend being an admin of their accounts to make this process seamless for your clients.

Step 5: Edit Content for Clients

Click on Content and then Prebuilt Buckets from the left-hand menu.

Then click on Create Bucket Ignore Scheduling. (Preserve Scheduling is only for date based content like National days or Holidays).

Click on the dropdown arrow to expand the Edit Market Item, add your bucket name and click the green save buttong.

You then can select a few other things to customize this content bucket.

A. You can click on the chat bubble icon to bulk edit all first comments. This will apply only to Facebook posts. This is a great place to add in web addressees.

B. You can choose the stamp icon to watermark all of the images in the content bucket. If the icon is in white it will add your logo to each image when it posts. If the icon is a light gray color, it will not add your logo.

C. You can click on the blue randomize button to shuffle all of the images in the bucket like a deck of cards. This is helpful when content has similar sets, it breaks those up so that they are not posted back to back.

You also have the option of editing the captions that are automatically added to each piece of content. You can do that by clicking on the edit button and changing the text. You also have the option of deleting any content that you do not want.

Step 6: Create a Schedule

Now we will schedule content by clicking on Scheduler and then Rotation from the left hand menu. Then clicking on the Schedule New Rotation Content button.

Then you will select which social network you want your content to go out to. Choose the content bucket you want this schedule to pull from. Then choose what day(s) of the week you want this schedule to go out on and what time of the day you would like it to go out on and finally if you would like to watermark the images with your logo.

You can create as many schedules as you would like. We recommend 2x a day every day.

Congratulations you have just scheduled all of your content for your client for the year. The software will run everything while you continue to collect your monthly fee.

Conclusion:

I just showed you how Jeremy built a $2000+/month business by helping Chiropractors with the Spice up their Facebook pages. We walked through the method that he follows and why this is such an effective business model compared to what most new online entrepreneurs start with.

The next step is to get started. Go pick up Social Rotation and get started. From there, you can find all the clients you’ll ever need with a quick Facebook search (as we taught above)

To learn more about this model and how to execute it utilizing the Social Rotation platform, click here to schedule a one-on-one call with our team.

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