When looking anything up, from map directions to the best restaurants in your local area, where is the first place you go immediately? Google.
Google is the ultimate destination everybody unconsciously goes to in searching for something. In essence, it is the biggest digital space for information and discoverability. Just based on your search results, you decide to go with whatever business and invest in what they have to offer. So what components of the business influenced you, the consumer, to believe that they were the best choice?
As the digital space continues to bring success to businesses online, creating a strong internet presence is crucial in allowing consumers to find your business. How your business presents itself online will consequently translate into how many leads you generate and convert into recurring consumers. Your business must not only be discoverable, but also be actively present in a way that demonstrates to potential consumers that you are open and a favorable business to interact with. Not only is your business’ presence important on social media, but on platforms such as Google that play a huge role in your discoverability and impact on potential consumers as well.
But how do you manage the general internet presence of your business, and where would you start in improving that?
Google My Business is a free tool that allows businesses to manage how you appear on google search and maps. As a business, you enter important information such as your name, location, hours, and content such as photos and videos that will be displayed for visitors to see. The more accurate and complete your display is, the better your business will be optimized in searches. On average, businesses with photos see 35% more clicks to their website and 42% higher requests for directions in Google Maps. Not only is Google My Business a key way to establish your brand identity on the internet, but also gives your business the opportunity to easily connect with consumers online and in turn generate more leads.
Along with dominating in brand identity, Google my Business also gives you the opportunity to review and actively respond to reviews customers leave about your business. Responding to reviews demonstrates that your business is thankful and values consumers. On the other hand, responding to negative reviews shows that you take your clients’ feedback seriously, that you care, and that you want to fix whatever bad experience they had with your business. Taking care of bad reviews not only sets a precedent for the customer who left the review, but also those who go through and read your reviews when searching your business. For your business itself, reviews are also helpful in that your consumer’s perspective on your products or service is valuable, and allows you to learn more about your target audience or how you can better service them.
Through Google My Business, you can also post to showcase your products, services, and latest offers. This component will drive up your engagement and interest consumers in visiting your website and converting from a lead to a sale. Similar to any of your social media, the content should be inviting to consumers and targeting your business’ niche audience. Additionally, posting content through Google My Business only further improves your SEO and drives more traffic to your business. The more active you are with your online presence, the more attention your business will receive online and more sales your business will generate.
Get more information on Google My Business posts and their impact on SEO by clicking here.
Furthermore, local searches have also recently surged in popularity for consumers finding businesses. According to recent research, 46% of google searches have local intent, and “Near Me” searches have doubled just within the last year. Also, 1 in 2 people who conduct a local search end up visiting a store that same day. Therefore, building relationships with consumers, especially locally, has extreme benefits to creating a loyal consumer base that trusts your business. Google My Business gives you the ability to see where and how people are searching for you, in a way that will increase your business both locally and to your overall consumer base.
Along with your social media, Social Rotation also gives your business the platform to completely schedule out and automate what you post to Google My Business. Our software gives your business the opportunity to take advantage of improving your SEO and discoverability by posting, without having to spend an overwhelming amount of time to execute it. Take advantage of the benefits your business can see by posting on Google My Business through Social Rotation to get major leverage against your competitors the next time your potential consumers search your business online.
To learn more about Google My Business posts and completely automating them by implementing Social Rotation into your marketing strategy, click here to schedule a free, personalized one-on-one demo with our team.