Social media, especially for businesses, can be utilized as a simple yet essential piece in a marketing strategy to increase the amount of organic leads and consequently sales in the digital space. It is no secret by now that boosting engagement on social media is an effective way to drive traffic, increase brand awareness, and strategically lead these potential buyers to your business.
But as a business owner, managing social media on multiple platforms takes a decent amount of work to produce positive results. From coming up with creative ideas and posts, understanding current trends, and just the basic upkeep of your accounts to keep them active, executing your digital marketing plan on social media can quickly pile up. With consistency as an essential factor in producing an interactive and engaging business page for your followers, it is crucial that this management role is prioritized in your strategy.
With the landscape of social media always evolving, the components of your marketing approach such as the intent of your posts and how you are targeting your main audience must also follow. Even with a strong conceptual strategy, the actual execution of it will determine the ultimate outcome and impact it has on your business.
Managing social media efficiently and successfully can easily turn into a full time job. And for a social media manager, it is.
First, let’s break down what a social media manager does. Evidently, it is their full time job to regulate your business’ social media. Their expertise is to build your specific content, understand how to embed current trends that fits the voice of your business and target your audience, create new ways to interact with your followers, and analyze what aspects of your marketing strategy work best with your consumers. Hiring a social media manager allows you to ensure that your social media is producing optimal results, and is hitting all of the goals your strategy originally intended in generating more sales.
Along with taking the majority of the work off of your hands, incorporating a manager into your social media also gives the opportunity for them to bring their knowledge and experience to the table that will additionally benefit your business. Even though you may use social media personally, there could be various platform features you may not be aware of, or ways to utilize them to engage your target audience and bring even greater success to your business. Apart from the substantial time you can get back, outsourcing this work can build your brand’s voice and identity on social media in a way you as a business owner may have never had time for.
Adding a social media manager as an asset to your digital marketing approach can offer many benefits to your business, but it is also essential to find one that is the right fit. When looking for someone to manage your social media, they must fit the mold of what you need them to do. It is crucial that they are both qualified and can produce quality results for your specific business. Further, they must understand your niche and possess a skill set that will best present an opportunity to your business’ social media. Ultimately, this person will only be an asset to your strategy if they are the right fit for your business.
Another option that could be used as a different form of a social media manager is a software service such as Social Rotation. Although interviewing and hiring a social media manager could be great for your business, the expense may be beyond your business’ reach, and the success they produce may not be guaranteed. Social Rotation provides a dashboard to regulate all of your social media accounts, templated packs specific to your niche’s target audience, and takes an extra person in your business out of the equation. With proven content and the ability to schedule content, your business’ social media will be completely automated while producing the results a social media manager could. Social Rotation will not only save you time, but is guaranteed to fit your business and allow you to still be in control of your business’ social media success.
To get more information on how to put your business’ social media on autopilot with the Social Rotation, click here to schedule a free demo with our team.