If there is one thing that will certainly kill a business’ social media strategy, it is when they are not being active and also consistent within the trends of social media. As the digital landscape is always in flux, it is crucial that businesses do not stay stagnant in their type and delivery of content. Otherwise, they will no longer be relevant in the cycle of social media trends that their users are currently following. Although your brand’s voice and content on social media should be specified to your business, staying up to date with the general trends of a digital platform will further drive more potential consumers, make your business more discoverable, and ultimately boost your revenue.
Since its original launch back in 2010, Instagram has become the second biggest social media network in the world, with over a billion monthly active users. In its rise throughout the digital age as a popular social media platform, countless features and trends have circulated through the app over the years. Despite these trends seemingly coming and going in the blink of an eye, each one continues to bring more opportunities for businesses to utilize them in a way that furthers the success of their marketing efforts. The quicker that businesses can adapt themselves in accordance with these trends, the greater response you will consequently see in how your content performs.
With your relevancy to users on Instagram directly correlated to how you make use of the digital network, it is necessary to incorporate the most up to date trends within your business’ content for the greatest return. In this post, we have compiled and categorized the trends that are currently making the biggest ripple for businesses on the app this current year.
Although it can never be predicted which trends and newest features are next, it is essential for a business on social media to understand that incorporating trends is a user-oriented advantage that will always lead to positive outcomes. From the business-oriented community of the platform itself to the basically built-in marketing features, Instagram provides both a network and endless opportunities for your business to promote itself and be discoverable to your potential consumers. Watching and utilizing these trends will not only give your business the ability to implement your social media strategy through different approaches, but also in a way that effectively guarantees the most success.
To learn more about how to further expand the potential reach of your marketing on social media by emphasizing the current trends within your strategy, click here to book a personalized demo with our team.