What business would not take advantage of creative social media content that is already done for them?
User-Generated content is exactly what the phrase sounds like. UGC is original and brand specific content that is not created by the business, but instead generated by the people who love your business the most, your consumers. Any form of content that is made by consumers can be utilized by the business in a multitude of ways, including videos, images, and first-hand product reviews. With consumers constantly creating and relying on reviews to make a decision on a purchase, sharing what consumers have to say about your products or services can boost your business’ social media strategy and have a positive impact throughout all channels that the UGC is shared.
From customer testimonials, product reviews, to simply videos or images of consumers with the products, the creativity for User-Generated content is limitless. Furthermore, even if your business cannot find already existing content from consumers to use, this content can easily be requested by your business. Posting the experiences consumers have had with your business’ products or services on social media drives a multitude of benefits for your business that would otherwise potentially be lost.
Apart from having social media content that is essentially done for you and ready to post, there are many other benefits that come along with incorporating User-Generated content into your business’ social media marketing strategy.
Here Are A Few Of The Benefits That Any Type Of Business Will See On Their Social Media After Utilizing UGC:
Although the concept of User-Generated content is simple, there are tools out there that can help formulate customer testimonials into postable content and make the process even simpler for your business. Social Rotation provides templated content that is already done-for-you, where all your business has to do is insert the quote or content that you want to utilize as UGC, upload it to your dashboard, and schedule it to be posted on all of your business’ social media platforms.
Furthermore, this software additionally allows your business to completely customize the way your UGC looks, with direct access and uploading straight from Canva back to your Social Rotation dashboard. There are an infinite number of templates that your business could choose from, or you could even utilize Social Rotation’s templates for Canva to create UGC that perfectly fits your business. Taking advantage of the benefits of customer testimonials and User-Generated content has never been easier than through the Social Rotation platform.
To learn more about User-Generated content and how Social Rotation could streamline your business' content creation process, click here to schedule a personalized one-on-one demo with our team.