It’s no secret that social media is an absolute must for any kind of business. Yes, even for Optometry businesses like yours.
People use social media as a search engine to connect them with the Optometrist they need and/or want.
No surprise here! Once they’ve found you on social media, the patients can easily get all the information they need including contact, hours, and reviews. It’s the simplest way for them to communicate with you and for you to establish that critical first point of contact.
However, if your business does not have any kind of social media presence, it’s like you simply don’t exist since you won’t show up in their search. You’ll miss out on a ton of potential business as patients will pass over you and instead, give your competition a call.
Social media allows you to stay engaged with your patient base which strengthens their loyalty and ensures they keep coming back.
Social media is the easiest way to keep the conversation going with your patients as soon as they walk out the door. Regularly posting content will strengthen their loyalty and prevent them from seeking out your competitor.
That said, it’s extremely important that you regularly post. A page that’s rarely or never updated sends a big, loud warning signal that your business is not operational or that it’s poorly managed. In turn, hurting your business’ reputation.
Social media is a critical driver of “word of mouth” advertising and can quickly gain tons of attention to your business.
Every time your current following engages with your posts, it increases the likelihood that their friends and connections will see your content as well. With word of mouth being the most powerful form of advertising as people are more likely to trust the recommendations of others, social media offers an easy and cost-effective way to increase your business’ exposure.
Before you say it, we know what you’re thinking.
Between bouncing from one patient to the next, there’s probably very little time for you to think about social media.
Creating social media posts used to be a time consuming and daunting process.
You’d have to gather content ideas then create each post, one-by-one, which included uploading the photo, writing the caption, and then fiddling with the post settings in order to schedule them. Then you’d need to repeat this process on each of your social media platforms.
Scheduling eats up a ton of time. Instead, most people create posts as they go.
Unfortunately, it completely interrupts their day. Not to mention, they’re probably posting at non-optimal times just to get something on their page. That’s only if they remember to post! More often than not, people get caught up in their day and social media completely slips their mind. Despite having the best intentions, this is how those dead social media pages come to be.
That’s not the case anymore!
From here on out, you’ll be able to schedule all your posts quickly and near effortlessly within 15 minutes.
This approach will free up your schedule so you can focus on taking the best care of your patients while fully reaping all the benefits of an active social media presence that reels in new business.
Let us introduce you to Social Rotation - this tool is an absolute lifesaver for Optometrists. Although it’s incredibly easy-to-use, it is way more than your typical social media management tool.
Like most social media management tools, Social Rotation will allow you to post and schedule all of your content in just a few clicks. But we’ve taken it one step further to completely polish your social media presence and remove almost all of the work from your plate.
Inside, you’ll have access to a catalog of incredibly engaging Optometry specific content that your patients and followers will enjoy. Each post includes an eye-catching graphic that will grab the attention of your followers as they scroll their newsfeed, as well as an entertaining and/or educational caption that is specific to your business.
You’ll never have to worry about what to post because we’ve eliminated the guesswork entirely!
However, if you’d like to post your own content from time to time, don’t worry. We’ve made it possible for you to easily upload your own content anytime.
Let’s get started.
Step 1) Create Your Social Rotation Account
Getting started with Social Rotation is quick and easy.
First, set up your account with Social Rotation by providing your name, email and creating an easy-to-remember password.
Next, you’ll be prompted to enter your payment information. Don’t worry, you can get started today for only $1. That way, you can dive in and make sure this is a good fit for your business. Though, we’re confident that you’ll love how easy this is.
Step 2) Upload Your Company Logo
Once you’ve logged into your new account, we’re going to add your company logo. Your logo will create a watermark on your posts to increase brand awareness and protect your content from being taken by competitors.
On the left side of your dashboard, click on “Admin” and then click on “Watermark.”
Next, click on “upload” and then select your company logo.
Once you’ve selected your logo, adjust the opacity and scale and drag your logo until your logo fits perfectly within the box on the sample image.
When your logo is perfectly positioned, go ahead and click “Save” to save your logo.
Step 3) Connect Your Social Media Accounts
Now it’s time to connect those social media accounts!
Click on Admin and then Social Networks.
One at a time, you’ll select the links on the left side to connect each account.
Then, you’ll be prompted to login to your accounts. This will give Social Rotation the required permission to post on your account. After logging in, click to continue as yourself.
Next, select your business’ Facebook page from the list and then click on “Next” followed by “Okay.”
You’ll be redirected to your social rotation account where you can update the information and ensure your page name is displayed.
Repeat these steps for each of your social media accounts until they have all been connected to your Social Rotation account.
You also need to update your timezone so it reflects your local time.
Click on Admin and then Info. Then you will select the time zone that your business falls into.
Once this is done, go ahead and click “Update Info” to ensure everything is saved.
Step 4) Choose from Our Catalogue of Optometry Content or Create Your Own
This is where the fun begins!
We’re going to build your “Content Bucket” where you can store all of our pre-made content as well as your own unique posts.
If you’d like to get started quickly and use our done-for-you content, click on “Content” and then click on “Market Place,”
Then you’re going to select our Optometrists package (1st or 2nd Edition and select “Click Here for Details”.
You’re going to select “Claim this Pack” and then go back to “Content” and select “Purchased Buckets.”
On the next screen, you’re going to click “Create Bucket (Ignore Scheduling) and then hit “Ok” on the pop-up. Be sure to select the option that says “Ignore Scheduling” as the “Preserve Scheduling” option is specifically for date-based content packs such as holidays.
Now that you’ve created your content bucket, go ahead and give it a name and then hit “Save Changes”.
From here, you can scroll down and review all of the posts. You can edit them to add a personal touch or even delete any posts as required.
If you still want to create posts with your own graphics, you can do that too!
You can upload single files or an entire .csv file that contains your posts to quickly and easily create your own unique content.
Step 5) Schedule All of Your Posts in Just a Couple of Clicks
Once the posts have been added to your bucket, you’ll be able to review each of them. You can even edit them as needed so they’re personalized and unique to your business.
After you’ve quickly reviewed the posts, click on “Scheduler” and then “Rotation”.
From here, you can select which social media platform you’d like to post on. You can also customize the timing of your posts by selecting your preferred day(s) of the week and time of day.
You can also choose to watermark the images with your business logo. This will improve the overall branding of your social media pages, while preventing competitors from using your content.
Finally, click “Create Rotation” and you’re all done!
In a matter of minutes, you’ve posted ongoing content for your social media pages.
If You’re Still Feeling Overwhelmed, But You’d Like to Grow Your Business and Keep Your Current Patients Engaged… Let Us Take Care of Everything for You.
Being a business owner, especially in the busy Optometry industry can be incredibly tiring. Long days and worrying about keeping your patients happy can really take a toll, which makes everything else feel like a huge chore.
So if you’re still feeling slightly overwhelmed by having to manage your own social media pages, it’s completely understandable.
But that doesn’t mean you should lose out on all of the major business-boosting benefits of having a social media presence. Keeping your current clientele engaged so they continue to choose you, as well as attracting new patients is important. After all, it’s the lifeblood of your business!
That’s why we want to help.
Our team is available to do everything for you. Yes, everything.
We’ve outlined all the details for you here.
We can’t wait to chat with you!