Did you know that 72% of people have been active on some form of social media, which is a 5% increase just in the past 5 years alone?
Social media has become one of the best ways to connect with, discover, and drive consumers to convert into recurring sales. There is no other type of digital platform available today that markets your business more successfully to consumers than through social media apps. With consumers already present in these spaces, the nature of social media actively sets them up to be ready and eager to receive your business’ content. As a brand, there is no easier way to meet your audiences directly where they are than social media.
As with any space, it is important to meet and interact with your target audience at the times that they are most active. The closer your business posts content around peak times on social media, the better the algorithm will receive it or more likely people will immediately see your post when it goes live, leading to greater discoverability, boosted engagement, and a better opportunity to create a direct line of communication with your consumers. Although you will not catch all of your audience at the same time when you post, it is essential to keep your posting time in mind to ensure that your work is put to good use.
But when are the best times for your business to post on social media?
As with the landscape of social media, the best times to post also seemingly changes as time goes on, and the apps further progress. Based on Sprout Social’s research, we have gathered the current best times for your business to post content on your social media:
Due to each social media app being different from one another, they also vary in their user patterns and behaviors. Although they all have their own benefits and unique uses relating to your business’ marketing strategy, expanding where you post content onto multiple platforms can reach separate goals that your business may have for social media.
According to most recent data, here are the best days and times that have been found to be most successful across multiple platforms.
Keep in mind that this statistic factors in all of the social platforms. The more specific your business gets on the times it you post on each social media app, the more engagement you can expect to see with your content. So, although this statistic is general, it can be very useful in finding a quick easy time to post content on your page.
Compared to data of previous years, these findings for the best times to post are significantly variant on Facebook’s engagement. Instead of mid-mornings, Facebook has now shifted to early mornings being the best time to post content. This statistic serves as an important reminder of how quickly yet drastically platforms and their behaviors can change, requiring your business to constantly be seeking updated research on the platforms you are active on, to guarantee the most visibility and success.
Instagram has had a lot of changes within the past few years, especially relating to their different features such as Reels. Similar to Facebook, these changes to the platform have also led to some change in the best times to post content. Mid-day posts during the week see the most engagement, followed by evening times and early in weekends.
Additionally, with all of its newest features, Instagram has become one of the most business-friendly social media apps today. From shopping directly in the app to the personalized discovery feed, this app gives businesses a lot of opportunity to showcase your brand and its products or services to your consumers. Instagram is one of the best digital platforms to increase your discoverability and build relationships with your consumer-base. Especially if Instagram is a key app that your niche audience is active on, taking the opportunity to engage consumers through content, posted at the best times, can be extremely leverageable in the success of your social media strategy.
Peak times for Twitter also changed quite a bit compared to last year. In 2022, the best times to post are more dense in the mid-day and mornings throughout the typical work week. As Twitter is one of the top social media apps for sharing news updates, it is understandable how engagement is highest when most users are beginning to get up and check social media, to see what is going on in the world or further developments in current news stories they are following.
Furthermore, as seen with many of the top businesses, users also utilize Twitter as a form of customer support, or a way to communicate with brands. From submitting pictures to asking questions, consumers really like to use Twitter in this way, and greatly appreciate when they are responded to in a prompt manner. It is important to note that social media apps can have multiple purposes relating to your business, and keeping up with the best times to post can help strategize how to approach each of your goals on these platforms.
For the most professional social media platform, it is no surprise that Linked-In sees the most engagement during the work week, and within typical business hours. These engagement hours are mostly consistent with previous years, except that the best time to post no longer extends past the window of the typical work day hours. As expected, Linked-In has the least engagement from users throughout the weekend compared to any other social media platforms.
Similar to the other apps, it is important that your business strategizes how it uses each social media according to the nature of the platform. Linked-In is very professional and business-oriented, so this should be considered when posting content and the type of users you are aiming to interact with on your business’ page.
Ultimately, just as with the content that your business posts, the more intentional you are about when you post on social media, the better engagement and opportunity you will see in result. Social media has become one of the top ways to communicate with others digitally; as a business, it is important to take advantage of this space, and develop relationships with consumers in a way that brands have never been able to before in the past. Although there are many other ways to also boost engagement, such as the type of content you post on each platform, each part of your strategy is like a piece of a puzzle that equally plays a part in the success of your digital marketing. Leveraging the best times to post is an effective and easy way to drive consumers to your business and boost its social success.
Does your business have a hard time tracking the best times to post for each social media app, or even simply do not have the time to keep up with posting for each platform? With Social Rotation’s tools and software, you can easily schedule out all of your content to be uploaded to all of the socials that you are active on. Whether you are sending out a post to all of your platforms, or posting content on one specific page, the Social Rotation dashboard makes your scheduling process completely customizable to your business and its needs. With Social Rotation, your business will never have to worry about keeping track of the best times to post for each app or missing a key engagement window again.
To learn more about the best times to social media, and how Social Rotation can simplify your posting process through scheduling and automation, click here to schedule a personalized one-on-one demo with our team.