It is no secret that generating high quality content for your consumers is important in gaining a successful response on social media. But with all of that time spent on perfecting your posts, how much time do you spend on creating a caption?
Just as much as your post itself, social media captions have the ability to drive interactions to your business’ page. Captions can help catch the attention of your target audience, boost engagement on the post, and potentially even help reach consumers that have never been exposed to your business before.
However, creating the perfect caption for each social media post can be a daunting task. From finding the best wording to concisely getting your message across, making captions for your business’ post is not always as simple or easy as it seems.
To avoid ever getting stuck again on writing a prompting and thought-provoking social caption, we are sharing our 5 tips on how to create captions that will bring your social media posts the most success.
1. Write With Intention
This tip is one of the biggest keys in writing anything for your business, but especially social media captions. When thinking about where to start, what to write, or even how to write it, refer back to what your intention is for the post.
Ultimately, what are you trying to gain from posting this content? Is it to start a conversation, connect with consumers, have your followers take a specific action, or something to show off your brand’s personality? Depending on what your goal is for the post will determine the type of language you use for the caption, and even make it much easier to write. Going back to the fundamentals of your content will help build ideas on how to write the caption.
2. Promote Conversation For Engagement
If your post itself is more simple and does not have anything enticing yet for the audience, utilize the caption to do so. The caption in social media posts is a great way to ask questions to grab your audience’s attention, boost engagement, and have conversations amongst your followers.
Although captions like these can be no more than a few short lines, asking open ended questions can provoke interaction, and have your consumers take action on your post. With the average person spending no more than 3-4 seconds on each post they see, asking intriguing questions related to your business in your captions can keep users on your post for longer, which can prompt them to take more interest in your brand, or even remember your business down the road.
3. Include A Call To Action
A call to action is another idea for what to put in a caption that is not only engaging, but also invites your consumer to take some sort of action on your business’ social media. At the end of a post’s caption, a call to action can be as simple as like, comment, and give us a follow. Call to actions come in many different forms, depending on your business, so be sure to use one that speaks to your specific audience and is clear on what you want them to act on.
Keep in mind that not every social media caption needs a call to action. The more you invite your audience to act on something, the less intrinsic value they see in it when you do have a call to action. Overuse of a call to action could cost your business consumer’s attention and engagement, or even a loss of following your business at all.
4. Make Use of Power Words
When reading anything, especially from businesses we follow or like, there are always a few words that stand out to us that will make you either read a little further or keep scrolling. Power words are words that stand out, that make your audience take notice of your post, and even potentially drive their decision process about your brand.
Words such as “tutorial”, “now”, and “don’t miss” are powerful words that provoke an emotion in the audience, and compel them to pay attention. Implementing these types of words into your social media captions can produce more engagement on your posts, and motivate your audience to act on your business.
To see more about power words and how they could be utilized in your social captions, click here.
5. Tell A Story
If there is a post you are really struggling with to create a caption, write a story!
In the caption, share an anecdote or story that relates to the post you are sharing. Telling a story as a caption can truly showcase your brand’s personality to your audience, and build trust by being personable and sharing something that they can relate to.
Although these captions may get longer than your typical ones, sharing stories on your social media can help build relationships with your consumers, and engage them on your page in a unique way. Telling a story can not only boost engagement, but also build brand authority, credibility, and trust between your business and its consumers.
Overall, from the post itself to the caption, trying to perfect it all for your business’ social media can be a stressful task. With these 5 tips, you can not only make the process easier, but also set your business apart from competitors who may not be doing the same thing.
And when all else fails, remember to go back to the basics. The point of your social media is to engage with your target audience, and be actively sociable on the digital spaces they are in. Promote conversation, and you will see great results in increasing the effectiveness of your posts and marketing strategy.
Ready to see the benefits of successful social media captions but don’t have the time to write them? Through Social Rotation, all of your niche-specific content is completely done-for-you, down to the captions. Never worry about writing through a creative block or time crunch again by utilizing Social Rotation’s unique and effective software.
To learn more about how to write successful captions that can boost your engagement on social media, or how Social Rotation already has your social media content done-for-you, click here to schedule a personalized one-on-one demo with our team.